Şafak Aksoy

Akademik Profiller

1. 1
   APPLYING ANSOFF’S GROWTH STRATEGY MATRIX TO INNOVATION CLASSIFICATIONInternational Journal of Innovation Management
   2017
2. 2
   Multiple criteria decision making in hotel location: Does it relate to postpurchase consumer evaluations?Tourism Management Perspectives
   2017
3. 3
   The effect of environmental concern and scepticism on green purchase behaviourMarketing Intelligence and Planning
   2013
4. 4
   Re-assessment of E-S-Qual and E-RecS-Qual in a pure service settingJournal of Business Research
   2010
5. 5
   Customer-based brand equity for global brands: A multinational approachJournal of Euromarketing
   2009
6. 6
   Where does the logistic regression analysis stand in marketing literature?: A comparison of the market positioning of prominent marketing journalsEuropean Journal of Marketing
   2007
7. 7
   Probing integrated marketing communications (IMC) in TurkeyJournal of Promotion Management
   2006
8. 8
   Determinants of the brand equity: A verification approach in the beverage industry in TurkeyMarketing Intelligence & Planning
   2005
9. 9
   The oilseed market in Turkey: Measuring the impact of policies on consumption and trade patternJournal of International Food and Agribusiness Marketing
   2005
10. 10
    Adoption of Internet banking among sophisticated consumer segments in an advanced developing countryInternational Journal of Bank Marketing
    2004

Yayın listesi ORCID kaydından alındı.