WPP has once again solidified its position as a leader in the media industry by being named the top company for WARC's 2025 Media 100 List, marking the eighth consecutive year of this recognition. This impressive feat highlights WPP's unwavering commitment to delivering impactful and award-winning media solutions to clients globally. Among the top performers, Mindshare emerged as the #1 media network, followed closely by EssenceMediacom in second place.
Both Mindshare and EssenceMediacom showcased exceptional performance, and they weren't the only GroupM agencies to shine; Wavemaker and VML also made their mark by securing spots within the top ten media networks. Specifically, Mindshare New York and EssenceMediacom New York both ranked among the top three agencies in the global arena. Additionally, Mindshare teams from Shanghai and Mumbai, as well as EssenceMediacom teams from Shanghai and London, were recognized in the top 20 agencies globally.
In a promising sign of WPP's strong presence, nearly half of the campaigns recognized in the Media 100 were attributed to clients of WPP. Notable winning campaigns included Twiggy Full Circle for eBay, Michael CeraVe for L’Oréal, and the CROWN x LinkedIn: #BlackHairIsProfessional campaign for Unilever, all of which garnered attention and accolades within the top ten of the list.
Brian Lesser, the Global CEO of GroupM, expressed his pride in this achievement, stating, "I’m immensely proud to celebrate eight straight years at the top of WARC’s Media 100 with everyone at WPP and GroupM. We love the work we get to do for our clients, and we’ll continue building creative, competitive and future-forward solutions that help them connect with audiences around the world. Congrats to our teams, clients, and partners on a well-earned win." This sentiment reflects the commitment and dedication behind GroupM’s strategies that have contributed to WPP’s success.
Adam Gerhart, Global Chief Client Officer of GroupM, also expressed his enthusiasm for this annual recognition. He stated, "As the media landscape rapidly evolves, WARC captures the breadth of what our industry is capable of – a collective view of innovation and ingenuity across commerce, technology, creative and data. We’re thrilled to have two of GroupM’s networks in the top three, and two-thirds of the top ten from our global agencies. Congratulations to Mindshare as the #1 Global Media Network of the WARC 100, and to EssenceMediacom and Wavemaker for the incredible work. And to all our teams, clients, and partners – this is for all of you."
WARC, the publisher of the prestigious Media 100 List, is known for its rigorous and unbiased insights into global marketing strategies. As part of Ascential plc, WARC serves more than 75,000 marketers and advertisers across over 100 markets, providing actionable insights and best practices essential for success in today’s fast-paced media landscape.
The WARC Media 100 serves as an industry benchmark for excellence, ranking the most awarded campaigns and companies in the media sector. For 2025, GroupM demonstrated its domination in the rankings, with six of the top ten agencies represented within its network, a testament to the innovative strategies that drive the company’s success.
WPP and GroupM have had remarkable performances this year; Mindshare and EssenceMediacom ranked first and second in the media networks category, respectively. In addition to these top two rankings, Wavemaker secured the eighth position, while VML held the ninth spot on the list of agency networks. This consistent performance elevates GroupM’s status as a frontrunner in the global media arena.
When examining the individual agency performances, Mindshare New York and EssenceMediacom New York rounded out the top three, reinforcing their reputation as leaders in the market. Mindshare teams in Shanghai and Mumbai also performed well, ranking fourth and sixth, respectively, while EssenceMediacom teams in Shanghai and London obtained spots in the top 20, showcasing their global influence.
Unilever's campaigns received significant recognition, appearing prominently in this year’s rankings. The brand was noted for its multiple campaigns, including Dove, Vim, Lifebuoy, Sunlight, Yumoş, Taj Mahal Tea, and Domex, making ten appearances within the top 100. The Dove campaign was particularly noteworthy, earning recognition for four individual campaigns and ultimately finishing in tenth place for its collaboration with Mindshare New York on the CROWN x LinkedIn: #BlackHairIsProfessional campaign.
Overall, the 2025 WARC Media 100 List has illustrated how WPP and its associated agencies continue to excel in a competitive industry. The acknowledgment of their innovative and results-driven strategies further cements their positions as leaders in the media landscape, consistently adapting to evolving market conditions and client needs.
GroupM stands tall as WPP’s media investment group, responsible for more than $60 billion in annual media investment as measured by independent research. Through its global agencies, including Mindshare, Wavemaker, EssenceMediacom, and T&Pm, as well as innovations in performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment), and investment solutions, GroupM delivers a powerful combination of global scale and expertise, ensuring that clients receive sustained value wherever they operate.
This eight-year recognition from WARC is not just a testament to the creativity and effectiveness of WPP's teams, but also a reflection of the trust and collaboration forged with clients and partners around the world, fostering relationships that lead to outstanding achievements.
