Salmo, the Italian rapper and music producer, has officially released his highly anticipated album "Ranch" on Friday, May 9, 2025. This new project, distributed by Columbia Records and Sony Music Italy, showcases a journey through 16 tracks that delve into the artist's authentic essence, reflecting a personal and introspective narrative.
Describing "Ranch" as a "safe place," Salmo explains that he needed to recreate his creativity away from the pressures of social media. He stated, "Ranch is the happy island I needed to recreate in my head. I needed to find my creativity again, which is why I took a break from social media. At one point, it started weighing on me, because social media is a brake on creativity." This album marks a significant shift for Salmo, as he focuses on looking inward rather than outward.
Recorded in the hills of Sardinia, "Ranch" serves as a refuge where he isolated himself to reconnect with his essence. The album is not just a physical location but represents a personal free zone, a space to pause, rethink priorities, and prepare for a creative explosion. Salmo emphasizes that this project is a clear boundary between the external noise and the urgent need for inner silence.
Musically, "Ranch" is described as heterogeneous, rough, cutting, and sincere, reflecting Salmo's refusal to be pigeonholed into a single genre. The album opens with the high-energy track "On Fire," which sets the tone for the project. This track is a powerful anthem that celebrates Salmo's passion for art, reminiscent of his earlier works.
One of the standout tracks, "Crudele," is noted for its storytelling approach, offering a raw and vivid depiction of Salmo's family roots. In this song, he explores complex themes of pain and the harsh realities of life. The lyrics reveal a narrative that intertwines personal history with broader social commentary, making it a poignant reflection on the human experience. Salmo's delivery is fierce, and the production complements the intensity of the message.
In "Crudele," Salmo recounts a harrowing family history, stating, "My great-grandfather killed his cousin and buried him in the garden. Tell us where the body is or you'll meet the same fate." This chilling line sets the stage for a narrative that intertwines violence, addiction, and familial dysfunction, drawing parallels to the works of authors like Agota Kristof. The song ultimately serves as a critique of societal issues while also reflecting on personal struggles.
Another notable track, "N€urologia," references Salmo's refusal of a million-euro offer from the talent show X Factor, a story he previously shared in his single "PXM." This refusal signifies his commitment to artistic integrity over commercial success. The track features a direct flow and raw hip-hop sounds, showcasing Salmo's roots in the genre.
"Sincero," described as a radio-friendly track, contrasts with the heavier themes of the album, offering a lighter, more melodic experience. This song is likely to resonate with a broader audience, as it captures a more accessible side of Salmo's artistry. In contrast, the collaboration with Kaos One in "Bye Bye" brings a powerful rap dynamic, blending their styles seamlessly.
As the album progresses, tracks like "Sangue Amaro" and "Cartine Corte" showcase Salmo's versatility, with the former offering a more introspective sound and the latter introducing R&B influences. "Beatcoin" is another highlight, presenting a playful critique of the fashion industry while maintaining Salmo's signature style.
Reflecting on the album's themes, Salmo emphasizes the importance of resilience and confronting life's challenges. He urges listeners to not be overwhelmed by difficulties, a message that resonates throughout the album. The closing track, "Titoli di Coda," serves as a theatrical epilogue that revisits characters from his previous works, offering a sense of closure while inviting listeners to reflect on the journey.
Overall, "Ranch" is a testament to Salmo's growth as an artist. It encapsulates his journey through various musical styles while addressing profound personal and societal issues. As he states, "This album does not chase but allows itself to be found. It does not bend but takes a stand." Salmo's ability to navigate between genres and convey deep messages makes "Ranch" a significant addition to his discography.
In conclusion, Salmo's "Ranch" is not just an album; it's an exploration of self, a commentary on society, and a call for resilience. With its diverse tracks and compelling narratives, it invites listeners to engage with the music on a deeper level, ensuring that Salmo remains at the forefront of contemporary Italian rap.
