On March 9, 2025, protests erupted at Tesla showrooms across the globe, reflecting widespread discontent with Elon Musk's political involvement and associations with far-right parties. Demonstrators gathered prominently at the Tesla showroom located in Lisbon, Portugal, where they protested Musk’s support for right-wing political factions, including parties from Germany, the United Kingdom, Italy, and Romania. This wave of activism seeks to confront Musk's attempts to influence European politics, particularly his relations with the far-right Chega party, which recently became the third-largest political force following significant gains made during last year's parliamentary elections.
The protests appeared timely, coinciding with the rising political tensions within Portugal. With the political climate shifting—Prime Minister Montenegro proposed a vote of confidence only days before the protests, on March 5—the public is increasingly anxious about the potential for snap elections. Among the demonstrators at the Lisbon showroom were individuals holding placards referencing both Elon Musk and former U.S. President Donald Trump, including one bold declaration demanding, "Boycott Tesla." This reflects not only anger at Musk but also broader fears surrounding the involvement of business figures in political decisions, particularly those inclined toward far-right ideologies.
Meanwhile, across the United States, nearly 80 protest points were scheduled to occur simultaneously. A sense of urgency fueled this nationwide movement, as organizers condemned Musk for what they interpret as the exercising of authority without electoral accountability. "Elon Musk is not elected. Democracy must be protected," exclaimed one participant. Another protester remarked, "I am prepared to be arrested. I don’t care if I end up going to jail," underscoring the intensity of their convictions.
Criticism of Musk has intensified, manifesting not only through protests but also acts of vandalism against Tesla vehicles, which have seen several incidents of graffiti and even burnt charging stations. Reports indicate Tesla’s stock price plummeted nearly by half from its peak, responding to the mounting backlash against Musk's political involvement. Protesters view him as dangerously misusing his influence—"Musk is very dangerous to our society. He should just focus on making cars and rockets," reiterated yet another voice from the demonstrations. This rhetoric resonates with many who believe Musk's notoriety can harm the integrity of political discourse.
The irony of the protests lies in the products currently being marketed to express dissent against Musk himself. An online shop based out of Hawaii, known as MadPufferStickers, has reported record sales for stickers such as, "I BOUGHT THIS BEFORE MUSK WENT CRAZY" and "ANTI ELON TESLA CLUB," created for Tesla owners feeling uneasy about Musk’s political leanings. The shop has seen nearly 18,000 orders from 30 countries by the end of last year, with current daily sales figures standing impressively between 500 to 700. Their popularity demonstrates how consumer sentiment is reshaping the narrative surrounding the brand.
This pattern of backlash isn’t confined to outlets of protest but extends to Tesla's market performance. Sales of Tesla vehicles have experienced dramatic declines, plummeting 72% year-on-year in Australia just this past February, intertwined with similar trends observable across Europe. Reports indicate registration rates for Tesla vehicles have dipped dramatically, with only 9,900 units registered across Europe last January—a staggering 45% decrease from the prior year. This struggle is particularly evident when considering the U.S. market, where consumer confidence appears shaken by Musk's controversial statements and actions.
Compounding these issues are external factors like increasing competition from the Chinese electric vehicle manufacturers and political tariffs imposed under the Trump administration, leading to greater uncertainty about Tesla's future. Such dynamics mark shifting attitudes about the brand, particularly as its once-favored status among eco-conscious consumers dims due to Musk’s affiliations.
Indeed, the narrative surrounding Musk's rise has transformed sharply since the last U.S. presidential election, where his backing for Trump culminated on notable high points—Tesla’s stock value soared following Trump’s victory, reaching historic highs. But the wheels appear to be coming off as his political missteps provoke harsh repercussions among consumers. Many anticipate the company might continue grappling to reclaim its once-stellar reputation through the upcoming electoral and political seasons.
With public sentiment tilting against Musk, and Tesla’s stock now valued at approximately $272 as of March 4, 2025—its lowest since the day following the presidential election—one questions how much longer the CEO can sustain both his corporate ambitions and political aspirations simultaneously. The outcome of these protests may serve to reshape not only public relations for Tesla but also influence future political dynamics surrounding its CEO.
With severe challenges on the horizon, including potential early elections and the unified strength of protestors, the stakes for Musk and Tesla are higher than ever. Current climate reflects not just dissatisfaction with one CEO but broader anxiety over corporate involvement within political realms—a rising tide of activism signaling possible shifts within the political fabric and consumer values.
At its core, this mobilization against Musk stands as both political expression and consumer justice, pledging to redefine what accountability means for corporate entities intertwined with politically charged individuals. The narrative continues to evolve, ensuring the coming months will bring pivotal developments within both Tesla’s corporate identity and Musk’s role within the global political theater.