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Technology
10 July 2024

Nvidia's Bold Moves In AI And GPU Compel Attention

As Nvidia aims to dominate both AI and gaming markets, the parallels with IBM's history offer both inspiration and caution.

2024 is shaping up to be an exciting year for Nvidia, a tech giant known for its high-performance GPUs and AI hardware. Recent rumors and announcements have stirred the tech community, generating buzz about what the future holds for Nvidia's next-gen graphics cards and AI capabilities.

Jim Keller, an engineer with an impressive resume including stints at AMD and Tesla, has recently made waves by comparing Nvidia to IBM during the nascent days of personal computing. In a recent DemystifySci podcast, Keller mentioned that Nvidia is becoming the IBM of the AI era. He pointed out that Nvidia's processors are currently unmatched in functionality, with all major tech companies scrambling to secure Nvidia’s latest AI hardware. His insights come at a time when Nvidia's financial success in the AI sector is reaching unprecedented heights, with over $22 billion in revenue from AI data centers in Q1 2024 alone.

Nvidia's CEO, Jensen Huang, also believes AI will drive the next industrial revolution. Nvidia positioned itself early to dominate AI hardware, and this strategic foresight is paying dividends. As AI continues to grow, Nvidia remains a key player, much like IBM once was for computers. However, Jim Keller's analogy might serve as a cautionary tale. IBM's dominance in the PC market didn't last indefinitely. By the 1990s, other companies eclipsed IBM, reshaping the industry's landscape.

In a related development, Nvidia has been making headlines with the rumored specs of its upcoming RTX 5090 GPU. Sources from VideoCardz and the Chiphell forums, often reliable for early tech leaks, suggest this GPU could sport a base clock speed near 2.9GHz. For context, the current flagship, RTX 4090, operates just above 2.2GHz. If true, this would signify nearly a 30% increase in speed, setting high expectations for performance. The RTX 5090 is also rumored to use a 448-bit memory bus, supporting 28GB of GDDR7 memory, marking a significant leap from previous models. Nonetheless, some skepticism remains about these claims, particularly given Nvidia's track record of surprising the market with its hardware innovations.

Even with these rumors swirling, confirmation might not be far off. Nvidia is expected to unveil more details at CES 2025, where the tech world eagerly anticipates learning about the RTX 5090 and other advancements. The whispers about a slimmer, more efficient design for the RTX 5090 intrigue many, although it remains to be seen whether these features will materialize.

Meanwhile, Nvidia continues to capitalize on its current lineup by bundling the highly anticipated game Black Myth: Wukong with RTX 40-series GPUs, including the RTX 4090 to the RTX 4070. This exclusive offer underscores Nvidia's commitment to delivering high-quality gaming experiences. Black Myth: Wukong, a game heavily leveraging ray tracing technology and Nvidia’s DLSS 3 and Reflex, ensures an optimal performance on these GPUs. However, not all models will be eligible for this bundle, with mid-range GPUs like the RTX 4060 and RTX 4050 notably excluded.

This bundling effort is more than just a marketing gimmick. It's a strategic move that aligns with Nvidia's vision of pushing the boundaries of gaming graphics. By providing gamers with access to cutting-edge technology and showcasing what's possible with their hardware, Nvidia maintains its position at the forefront of both AI and gaming sectors.

Looking beyond gaming, the AI landscape is set for intense growth and potential volatility. Some analysts, like Sequoia's David Cahn, express concerns about the financial sustainability of the AI infrastructure. According to Cahn, AI companies might need to generate around $600 billion annually to cover their expenses, a figure that seems ambitious even by the most optimistic estimates. This raises the question of whether the AI boom is creating a financial bubble, and if so, how long it might last before bursting.

Despite these financial concerns, the rapid advancements and ongoing innovations within the AI and GPU sectors keep the industry and its observers on their toes. As Nvidia continues to innovate and adapt, it faces both opportunities and challenges reminiscent of IBM’s journey. Whether Nvidia will sustain its dominance or face similar obstacles as IBM did remains uncertain, but the company’s current trajectory suggests a period of sustained growth and influence.

The rapid development of AI technology and high-performance GPUs not only drives progress in industries like gaming and data processing but also shapes the broader technological landscape. Nvidia’s commitment to staying ahead of the curve in both AI and gaming showcases a forward-thinking approach that often sets trends for the entire industry.

As we await official announcements and further developments, one thing remains clear: Nvidia is a pivotal player in the tech world, continuing to push the boundaries of what’s possible. Whether through breakthroughs in AI, new gaming technologies, or innovative GPU designs, Nvidia’s influence is undeniable. The tech community remains eager to see what comes next, with CES 2025 likely providing the next major insights into Nvidia’s future. Whether these steps propel Nvidia to new heights or present new challenges, the journey will undoubtedly be one to watch.

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