Louis Armstrong New Orleans International Airport (MSY) has launched its new brand identity, the "Plane de Lis," just days before welcoming over 100,000 travelers for Super Bowl LIX on February 9, 2025. The updated branding was unveiled at a spirited pep rally on January 28, featuring airport officials, employees, city leaders, and the enthusiastic Saints cheer squad.
The "Plane de Lis" logo captures the essence of New Orleans, seamlessly blending its rich cultural identity with the spirit of flight. According to MSY officials, "This brand mark...is quintessentially New Orleans, our 'Plane de Lis.'" The logo, resembling the Fleur de Lis – the emblem of New Orleans – incorporates lines reflecting a plane taking off, symbolizing the airport’s status as a global gateway. It embodies celebration, movement, and connection, aiming to provide travelers with not just functionality but also experience.
The branding update was developed through extensive community engagement and collaborative workshops. This inclusive approach ensured the new identity resonates with local culture and tradition. "The new brand...underscores MSY’s commitment to delivering...a world-class travel experience," said MSY officials, indicating their vision for the airport amid major upcoming events.
The pep rally itself was electric, with various performances highlighting the festive atmosphere. City leaders, including Mayor LaToya Cantrell, emphasized the importance of this branding during the Super Bowl preparations. "We are excited to have so many tourists come here for the 59th Super Bowl," Mayor Cantrell remarked, noting the collaborative efforts of the city and state to create memorable experiences for visitors.
Historically, the identity of MSY has evolved. Originally named Moisant Field after aviation pioneer John Bevins Moisant, it underwent several name changes before being named after the legendary musician Louis Armstrong for his 100th birthday. This historic transformation reflects not only the airport's growth but also its commitment to honoring local heritage.
The new logo thoughtfully incorporates colors inspired by New Orleans’ architecture, vibrant nature, and rich culinary traditions. The design is intended to be clean and modern, standing out prominently as travelers arrive. "The Fleur de Lis has historically symbolized beauty, nobility, strength and rebirth... all attributes aligning with New Orleans’ cultural identity," noted airport officials.
No doubt, the launch of the "Plane de Lis" branding is coinciding with the peak interest surrounding the Super Bowl, and it was crafted perfectly to reflect both the airport's operational ethos and the city’s tradition of hospitality and vibrancy. With the anticipated influx of fans from across the country to witness the Kansas City Chiefs face the Philadelphia Eagles, MSY's new identity promises to leave lasting impressions.
MSY’s enhancement of brand identity reflects its commitment to evolve and connect more deeply with both travelers and the community. Built on the intersection of modern design and historical resonance, the branding aims to make every visitor's first encounter with New Orleans memorable during this exciting time.
Overall, the new identity of Louis Armstrong New Orleans International Airport reinforces the airport's role as not only a point of arrival but also as a welcoming beacon embodying the heart and soul of New Orleans as it prepares for Super Bowl LIX and beyond.