On March 20, 2025, Globo is set to host a glamorous launch event for the highly anticipated remake of "Vale Tudo" at the iconic Hotel Copacabana Palace in Rio de Janeiro, starting at 7 PM. This star-studded affair will feature a red carpet, artistic interventions, and decor that pays homage to the beloved plot of the original 1988 novela. The full cast will be present, along with press and special guests, creating an electrifying atmosphere as excitement builds for the show’s premiere on March 31, 2025.
"Vale Tudo" has long been a cornerstone of Brazilian television, and its remake comes as part of Globo's 60th-anniversary celebrations. According to writer Manuela Dias, who revamped the script to resonate with contemporary audiences, the story maintains its core elements while adapting to the societal changes of the last 37 years. "I think the stories are alive. The novel is made for everyone, and those who haven't seen the original now have a chance to know a renewed story, but with a vintage smell. For those who have seen it, it will be like meeting an old friend again," Dias explained.
Not only will the show capture the essence of the original, but it aims to reflect how much the world has evolved. Dias noted significant societal improvements over the decades, including heightened female empowerment, changing attitudes towards sexual orientation, and a more delicate treatment of sensitive issues like racism and alcoholism. "The world changed a lot, right? Thankfully, for many factors, and not so good for others," she added, recognizing the dualities of progress.
Artistic director Paulo Silvestrini emphasized the importance of accessibility through this updated version, aiming to attract both lifelong fans and newcomers. He mentioned, "For the fan, the essence of the work is preserved, the characters are there, the plot is all there. And we toast to that always with little attractions, a tribute here and there, whether with aesthetic resources or by a narrative language."
As the anticipation heightens, the launch event is expected to highlight key aspects of this legendary novela. The famous theme song "Brasil", originally sung by Gal Costa, will also make a return, resonating with nostalgia while appealing to younger audiences.
The Roitman family, renowned from the original series, will have their mansion featured prominently in the show, set in a historic mansion located in the scenic Glória neighborhood. This locale is not only visually stunning but has also been recognized as one of the coolest neighborhoods in the world, making it an ideal backdrop for the opulence depicted in "Vale Tudo." While the original took place in Catete, the remake shifts this narrative setting, positioning the middle-class family now in Vila Isabel, further illustrating the evolving landscape of Rio de Janeiro.
In confirming the stature of the upcoming series, Dias indicated that approximately 40% of the audience has never been exposed to the original production. This represents a significant opportunity for the creators to introduce a pivotal piece of Brazilian entertainment history to a new generation. "This is an incredible chance for those who have never experienced the original. For those who have, it will feel like a reunion with something familiar yet fresh," she asserted.
As the clock ticks down to the premiere on March 31, Globo's renewal of "Vale Tudo" not only serves as a tribute to a classic but also a thrilling opportunity to engage with issues that resonate deeply within contemporary Brazilian society.
