Zomato Ltd has officially announced its rebranding to Eternal Ltd, following approval from its board of directors during a meeting held on February 6, 2025. The name change reflects the company’s evolution beyond just food delivery and signifies its substantial growth over the years.
According to CEO Deepinder Goyal, this transformation was propelled by the recent acquisition of Blinkit, which prompted internal usage of the name 'Eternal' to distinguish the company from its app. "Zomato is an accidental company. It was born out of a simple desire to serve, and over time, it became a business. And thejourney has been nothing short of extraordinary," Goyal noted, emphasizing the organic roots of the brand.
This announcement follows the historic entry of Zomato on the BSE Sensex, occurring on December 23, 2024, coinciding with the company’s 17th anniversary. The CEO expressed pride and reflection on this achievement, stating, "Becoming the first tech startup in India to make it to the Sensex is a moment of pride and also of heightened responsibility." Goyal shared the transformative vision for the future, indicating the name change is not merely semantic; it functions as a mission statement and commitment to the company’s enduring legacy.
The transition to Eternal will include significant operational changes. The overall structure will diversify as Eternal Ltd will comprise four major businesses: Zomato, Blinkit, District, and Hyperpure. The Zomato brand itself will remain unchanged, but the overarching corporate identity will shift to reflect the more expansive scope of services and products offered by the company.
“Eternal is a powerful name, and to be honest, it scares me to my core. It is a tall order to live up to. Because 'Eternal' carries both a promise and paradox. True permanence isn’t built on bold claims of invincibility or the swagger of success,” Goyal elaborated, underlining the deep meaning embedded within the new name.
Alongside the name change, the company will transition its corporate website from zomato.com to eternal.com, and the stock ticker will change from ZOMATO to ETERNAL, pending final approval from shareholders. This rebranding will also serve as motivation throughout the company’s culture, with Goyal emphasizing the need for continual growth and adaptation within the business environment.
The decision to alter Zomato’s identity was centered on addressing the changing dynamics of the market, illustrating the promising future with Blinkit as integral to the company's strategy. Goyal stated, "This isn’t just a name change; it is a mission statement. A reminder etchedinto our identitythat we will endure—not because we are here, but because we need to get there.”
The renaming effort signifies more than aesthetic change; it encapsulates the ambitious goals of the leadership and their commitment to creating sustainable growth. Many industries require adaptability, and Goyal is driven to create resilience regardless of challenges the company might encounter.
Soon, Zomato’s stock will not only reflect the name change but also the anticipated evolution of the enterprise. This decision is seen as marking another distinct moment for the company, rich with potential for both innovation and market presence. With immersion and commitment to this new identity, Eternal Ltd positions itself for the future, striving to carve out greater success and significantly impact the industries it serves.
Overall, the rebranding announcement paints a hopeful picture of what lies ahead for the company, providing clarity on its direction and purpose. The reinforcement of its identity through the powerful essence of the name 'Eternal' aligns with Goyal’s vision of shaping future experiences for employees, customers, and stakeholders as they march toward new heights.