In an enchanting celebration at Namba Marui in Osaka on March 19, 2025, model and talent Yuuchami, known for her infectious energy and vibrant personality, delighted fans at the PR event for 'Minion Day.' Dressed in a playful minion-themed outfit featuring a bright yellow top and blue overalls, she kicked off the day with a shout of "I'm Yuu-Chami Minion!" showcasing her heartfelt love for the beloved characters from the 'Despicable Me' series.
The significance of the date, celebrated annually on March 20, stems from its connection to the Minions—3 (mi) and 20 (nion) phonetically correspond to 'Minion' in Japanese. Established in 2022 by the Japan Anniversary Association, this unique holiday has quickly gained popularity among fans of all ages, with Yuuchami embodying the spirit of enthusiasm and whimsy that the Minions represent.
As she kicked off the event, Yuuchami was greeted by none other than Bob and Kevin, two of the iconic Minions, eliciting a delighted scream of "They're so cute!" from her. When asked about her previous encounters with the Minions, she excitedly shared, "I'm no stranger to them! I've met them several times—just last week at Universal Studios! I have come to picture them as part of Osaka's identity. Their bright yellow color is so vibrant and uplifting, and their big eyes remind me of colorful contact lenses! They are just adorable!"
Her love for the Minions runs deep, as she expressed her passion for their films and amusement park attractions: "Of course, I've watched the movies! I've experienced the rides at Universal and have been collecting the merchandise. I love them so much!" Her spirited remarks not only entertained attendees but also spotlighted the deep connection fans have with the Minions, making the day feel even more special.
In celebrating Minion Day, Yuuchami revealed her creative flair by presenting a self-written haiku, stating: "Spring slumber, I want to frolic with the Minions!" She highlighted the sweet simplicity of her poem, incorporating spring imagery and her desire to celebrate with the lovable yellow creatures.
Following the haiku presentation, the event turned its attention to the opening of the 'POP UP SHOP Minion in Kansai by Gin no Budou,' featuring exclusive Minion-themed sweets. The spotlight was on one standout product: the 'Minion in Kansai Chocolate Banana Cake,' which has become a popular sensation since its release in July 2023, boasting over 5.6 million sales. Attendees were thrilled with the addition of stickers to the cake packaging, further igniting excitement during the event.
The store opened its doors after the event with an array of delightful merchandise, including the celebratory anniversary cake that Yuuchami enthusiastically sampled during the festivities. Sporting a slice resembling Kevin, she exclaimed, "This cake is adorable—it tastes so fluffy and delicious! The cream is rich and abundant! You absolutely must buy it. Plus, the packaging is so cute!" This enthusiastic endorsement from a fan favorite certainly elevated the experience for all participants.
Reflecting on the day's events, Yuuchami shared her joy in being able to celebrate 'Minion Day' in her hometown, Osaka. She expressed: "I am truly happy to be here with the Minions and celebrate today! I think being Yuu-Chami Minion is so cool! I'd love to create merchandise around that concept!"
The celebration of 'Minion Day' reached far and wide, extending beyond the event itself. Universal Studios Japan took to social media to commemorate the day, encouraging fans to share their own celebrations. Various Minion-themed games and merchandise were featured at numerous official stores nationwide, ensuring that no one missed out on the festivities.
From special haikus to sweet treats, the PR event successfully captured the joy of Minion Day, and Yuuchami's infectious enthusiasm left a lasting impression on everyone present. As the festivities concluded at Namba Marui, the celebration of the Minions and their vibrant world continues, inviting all fans to join in on the fun.
