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Technology
24 December 2024

YouTube Traffic Plummets To 20% Amid Russian Government Restrictions

Users struggle with access issues as experts signal potential for complete platform blockage.

YouTube traffic has dramatically declined in Russia, dropping to approximately 20% of normal levels, according to recent reports. Monitoring service ZaTelekom highlights this significant reduction, analyzing data from Google’s monitoring services.

Industry expert and Executive Director of the Internet Protection Society, Mikhail Klimarev, noted, "Now, the monitoring service shows 8.5 points of traffic from Russia. Before the 'slowdown', it was at 40 points. This means we are currently at about 20% of normal conditions. We state: YouTube is effectively blocked in Russia." Such reports come amid users' complaints of slow-loading videos and inaccessible services across various regions.

Google has acknowledged the access issues faced by some Russian users, but it asserts these problems are not due to technical difficulties or actions on its part. A company spokesperson said, "YouTube remains an important platform for independent information in Russia. User issues are not related to our actions". Contrarily, Russian officials have implicated Google, claiming the slowdown is due to failures within Google’s Global Cache service which enhances streaming speed.

The troubles began surfacing significantly around July 2024, when the Russian government started imposing restrictions on YouTube’s speed. There have been growing accusations from Russian representatives claiming Google neglected its infrastructure, impacting service continuity.

“Previously, there was only 30% throttling affecting desktops, but since mid-December, the blocks have been reinforced, impacting mobile access as well,” reported sources within the telecommunications market. Users have been forced to resort to VPN strategies to circumvent these limitations, reporting inadequate video quality and loading failures.

On December 19, significant issues with the platform were recorded, leading to over 8,600 user complaints about YouTube outages. “The website barely loads at all, and when it does, the videos remain unviewable even at minimal quality,” stated the support service NaSvyazi, overseeing issues reported across Russia.

Presidential statements also reflect governmental crackdowns, with Vladimir Putin emphasizing the need for platforms like YouTube to obey Russian laws, criticizing them for alleged abuses. He remarked, "YouTube and Google must avoid trickery," highlighting issues around search results and the portrayal of Russia's culture.

Regulatory agency Roskomnadzor has officially recognized the slowdown of YouTube and associated it with violations of Russian information legislation, asserting the platform showed contempt for the Russian state. This escalated scrutiny prompted the agency to announce plans for more significant control measures.

Industry experts foresee potential complete blocking of diverse services under governmental pressure to mitigate foreign influences on content delivery. The withdrawal of Google from the Russian market, coupled with sanctions from Western countries following geopolitical tensions, has exacerbated infrastructure issues leading to this crisis. There’s fear among local experts of stringent legislative measures resulting from failing to ameliorate YouTube's service issues.

Vladimir Putin has asserted, "The question of throttling is more on YouTube’s side than on ours," reiteratively assigning responsibility for service failures back to the tech giant. He attributed Google’s diminishing operations to decreased infrastructural support since the onset of sanctions, asserting they significantly hampered operational capacities.

Reports from Mediascope revealed stark statistics indicating YouTube’s daily users shrank from 55.6 million in June to 52 million by August 2024, marking decreased access alongside rising user engagement across Russian platforms like VK Video. This has resulted from YouTube's deteriorated functionality as users seek alternatives.

While some local platforms benefit from these developments, the overall switch to alternatives remains inadequate as users express frustrations over the continued dependency on external services like YouTube for quality video content. The conflict creates tension as both Russian internet governance frameworks and the information ecosystem intricately overlap.

Observers suggest the state’s growing control could prompt discussions around how such measures impact public access to information, particularly amid increasing scrutiny over internet freedoms. Russia’s approach aims to consolidate power over digital information flows, complicate independent reporting and control narratives significant to its populace.

The conversation around YouTube continues to evolve, with the potential for future discussions on balancing control and public access. Experts urge authorities to prioritize effective communication and seek the least disruptive solutions considering the importance of independent information dissemination.

With recent shifts indicating serious government ramifications, users remain alert to any policy changes influencing their access to YouTube. How this precarious relationship progresses merits close tracking, as both sides brace for potential confrontation over digital information sovereignty.