On April 7, 2025, Lotte Giants outfielder Yoon Dong-hee was named the promotional ambassador for Iron Motors, the official dealer of Volvo Cars in the Busan and Gyeongnam regions. This partnership highlights the strong connection between baseball and the local community, as Iron Motors noted that Busan is a city passionate about the sport.
Iron Motors, represented by CEO Kim Min-gyu, expressed their enthusiasm for this collaboration, stating, "Busan is a city passionate about baseball. Yoon Dong-hee not only has outstanding skills but also demonstrates a sincere attitude and exemplary communication with fans. We hope his positive energy will resonate with many local customers through Iron Motors." This sentiment reflects the growing popularity of baseball in Busan, where the Lotte Giants have a dedicated fan base.
Yoon Dong-hee, who has become a fan favorite due to his impressive performances, was thrilled about his new role. "I am very happy to be with Iron Motors," he said. "Volvo Cars is a brand that has a high reputation for safety and quality. I will do my best to convey that value to our customers." His commitment to promoting the brand aligns with Iron Motors' goal to enhance its visibility in the region.
The partnership will see Yoon Dong-hee driving the Volvo flagship plug-in hybrid SUV, the XC90 T8, as he participates in various promotional events and activities. This involvement is expected to elevate the brand's presence in the local market while providing fans with unique experiences.
Yoon Dong-hee's accolades further bolster his standing as an ambassador. Last year, he played in 141 games, boasting a batting average of .293, with 14 home runs and 85 RBIs. His stellar performance earned him a spot on the national team for the 2022 Hangzhou Asian Games, where he proudly secured a gold medal.
The collaboration between Yoon Dong-hee and Iron Motors is not just about promoting cars; it represents a commitment to community engagement. Iron Motors has been actively involved in various social contribution activities aimed at fostering regional growth for Volvo Cars. Since March 2025, the company has also opened a new showroom in Ulsan, expanding its footprint in the area.
As Iron Motors continues to build its brand in Busan, the partnership with Yoon Dong-hee is expected to bring fresh energy and excitement. Fans and customers alike can look forward to a series of events that will bridge the gap between the world of baseball and the automotive industry.
In conclusion, this partnership symbolizes a harmonious blend of sports and business, showcasing how local athletes can play a pivotal role in promoting regional brands. As Yoon Dong-hee takes on this new ambassadorial role, he is set to inspire both fans and customers, reinforcing the connection between sportsmanship and community engagement.
