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04 January 2025

Woori Bank Celebrates 10 Years Amid Financial Irregularities

New president Jung Jin-wan emphasizes support for small businesses and financial transparency as the bank navigates challenges.

Woori Bank marked its 10-year anniversary with renewed promises to support small businesses, but the celebration also raised eyebrows over recent financial irregularities.

On his inaugural day as president, Jung Jin-wan made his rounds at the Namdaemun Market and the Korea Management Innovation Small Business Association (Korea Main Biz Association), demonstrating his commitment to small business and micro-enterprise support. This commitment is particularly significant as the bank attempts to address perceived shortcomings and rebuild trust.

Speaking at the Namdaemun Market, Jung engaged with vendors to hear about their struggles and explore potential banking solutions. His outreach effort is part of wider initiatives from the previous year, when he implemented support measures like providing smart card payment terminals to traditional markets and facilitating parking for weekend shoppers.

Jung emphasized at his swearing-in ceremony, “Our reason for existence is to grow alongside our customers,” highlighting the importance of community banking. Following the visit to the Namdaemun traders' association, he proceeded to the Korea Main Biz Association, where discussions revolved around enhancing support for small businesses through the company supply chain finance platform, OneBiz Plaza.

OneBiz Plaza helps promising SMEs digitize their purchasing activities, and through collaboration established last February, Woori Bank works alongside the association to strengthen the digital financial ecosystem for these companies. Maintaining close ties with small businesses is pivotal for Woori Bank as it seeks to recover from recent challenges, including allegations of financial misconduct and management issues.

Jung's focus on small business empowerment aligns with governmental financial policies aimed at fostering economic growth and ensuring adequate funding flows to the real economy, aiming to counteract the bank's prior financial irregularities. He remarked, “I will fulfill my role in ensuring smooth capital supply to the economy, aligned with government financial policies.”

Simultaneously, Woori Bank has initiated voluntary resignation packages targeting its workforce of long-standing employees. The program, which runs from October 2 to 7, allows employees who have served at least ten years to opt for early retirement. Participants will receive special severance packages equivalent to their average wages for several months, alongside educational support for their children, re-employment assistance, and health check-ups.

This trend is reflective of broader moves within the banking sector, with all five major Korean banks having announced voluntary retirement programs recently. Such steps indicate underlying pressures both from market conditions and the necessity to streamline operations post the scrutiny faced by Woori Bank.

While the anniversary celebration painted Woori Bank as socially responsible and community-focused, questions linger about its financial stability. With the combination of Jung’s fresh leadership and the active promotion of small businesses, stakeholders are hopeful for recovery and growth.

Indeed, the initiatives undertaken by Woori Bank and Jung Jin-wan are part of efforts to revitalize relationships with clients and navigate the financial irregularities which have cast shadows over its management. Navigational challenges lie ahead, and how effectively the bank can turn its focus from commemoration to substantial reform will determine its future success.

Shares of Woori Bank have fluctuated amid these developments, reflecting investor sentiments shaped by concerns over management integrity and financial practices. This scenario stresses the delicate balancing act the new administration faces following the past controversies and the necessity to meet external expectations.

Going forward, it will be important for Woori Bank to restore its image through consistent and transparent operational practices, particularly as it celebrates milestones like this prestigious anniversary. Investors and industry watchers will be keeping an eye on the bank's responses to these initial steps taken under Jung’s leadership.

The new president’s engagement strategies and blend of traditional banking methods with new technologies could serve as pivotal steps toward reconciliation with the community and improving the bank's overall outlook. The path Woori Bank chooses to take following this anniversary celebration could set the tone for the next decade of its operations.