Vorwerk, the renowned manufacturer of household appliances, has officially announced the launch of its latest kitchen marvel, the Thermomix TM7. This release follows the immense success of its predecessor, the TM6, which has seen over 8 million units sold worldwide. Set against the backdrop of increased consumer interest, the TM7 is poised to continue the legacy of innovation and culinary excellence.
The announcement, made on the eve of Valentine's Day during a press event held in Berlin, highlights the TM7’s advanced features, including several enhancements and new capabilities. According to Vorwerk's CEO, Dr. Thomas Stoffmehl, "Thermomix is for many people the center of culinary experiences - and we owe this largely to the close exchange with our community." This remark encapsulates the company’s philosophy of integrating customer feedback and community insights to refine their products.
One of the most notable features of the TM7 is its impressive 10-inch color touchscreen display, which boasts touch control and significantly enhances user interaction. Users can easily navigate through recipes with the new interface, allowing for seamless cooking experiences. This major upgrade aims to provide not only utility but also comfort, as the larger screen enables users to monitor recipes at a glance, ensuring precision during meal preparation.
The new model is also equipped with the innovative Cookidoo recipe platform. This platform promises to enrich cooking by offering over 100,000 guided recipes, thereby eleving the cooking experience. The TM7 introduces the concept of a "Digital Twin," where the display visually tracks cooking steps, making it easier for users to follow along, especially when ingredients need to be added at different stages.
Costing 1,549 Euros, the TM7 is priced slightly higher than the TM6, reflecting the advanced technology and features integrated within the new model. This price point, coupled with the promise of enhanced cooking convenience, positions the TM7 as a competitive option within the market dominated by brands such as Bosch and Kenwood, which offer similar products but lack the iconic status of the Thermomix.
While some anticipated features, such as artificial intelligence integration and voice control, will not be available at launch, Vorwerk has committed to rolling out updates for these functionalities later. This modular approach allows the TM7 to evolve based on user demand and technological advancements. Until those features arrive, customers can still enjoy the vast array of cooking options the TM7 provides, from steaming and kneading to slow cooking and sous-vide preparation.
Another exciting development is the introduction of the "Open Cooking" mode. This feature allows users to cook without the lid, a first for the Thermomix and anticipated to broaden cooking methods significantly. The TM7 will launch exclusively in black, giving it a sleek and modern appearance compared to the previous white models.
Vorwerk’s dedication to sustainability is evident not only through the new design but also through its manufacturing process. The TM7’s components are produced under strict quality controls, with the final assembly still occurring at the company’s facilities, which underlines their commitment to French craftsmanship and German precision.
Throughout its history, the Thermomix has evolved from just being a cooking tool to becoming an indispensable companion within millions of kitchens. "The TM6 has brought joy and comfort to countless households," stated Stoffmehl, reflecting on its predecessor’s legacy. To make way for the TM7, Vorwerk is offering the TM6 within its "Farewell Bundle" which includes additional attachments and accessories for customers who wish to experience the older model before it's phased out.
The pre-order phase for the Thermomix TM7 has commenced, and delivery is anticipated to begin around the second week of April. This timeline celebrates Vorwerk’s tradition of timely product launches, ensuring their loyal customer base is the first to experience the latest innovations.
Overall, the Thermomix TM7 not only aims to capitalize on the iconic status of its predecessors but is also geared toward future growth with its planned updates, making it relevant for years to come. Vorwerk's bold steps to redefine kitchen technology are not only exciting for the company but also thrilling for culinary enthusiasts eager to experiment with new recipes and possibilities.