Vietnam is experiencing significant changes in its tourism sector, particularly as the year 2024 approaches. Recent search data reflects not only the mounting interest of international travelers, particularly from India, but also highlights several local destinations gaining popularity among Vietnamese tourists. According to Google's Year in Search report, keywords related to travel illuminate the patterns and preferences shaping this year's tourism trends.
At the top of the list for Vietnamese travelers seeking international destinations is Malaysia, which has held the attention of the country's travelers for two consecutive years. Renowned for its diverse attractions, Malaysia offers travelers modern city experiences, stunning beaches, and rich cultural immersion. It also stands out for its affordability, especially when compared to other regional options, making it especially attractive for those on tighter budgets. The growing interest leads many to seminars and promotions around shopping festivals, which consistently draw Vietnamese shoppers.
Interestingly, Vinh Hy Bay emerges as the second most searched location by Vietnamese tourists. Located about 42 kilometers from Phan Rang, the bay is beloved for its serene waters, charming landscapes, and majestic mountain views. Regularly showcasing its beauty, Vinh Hy has long been acknowledged as one of Vietnam's most picturesque coastal areas.
Other rising domestic favorites include Hội An, known for its traditional architecture and vibrant culture, along with Cồn Sơn, Gia Lai, and Đà Lạt, where visitors can relish nature and unique cultural experiences. Cồn Sơn has particularly captured attention this year by offering community-based tourism experiences, taking visitors through local traditions like fishing techniques and tropical fruit gardening.
On the international front, Vietnam welcomed over 231,000 Indian tourists during the first half of 2024, marking an astonishing 164% increase year-on-year. This surge sees India joining the ranks of the top 10 source markets for visitors to Vietnam. According to Agoda surveys, 67% of Indian tourists expressed their intent to return, citing Vietnam's affordability and convenience as major draws.
Da Nang, with its captivating beaches and rich activities, stands out as the primary destination for Indian visitors. With over 151,000 Indian travelers welcomed between January and September 2024, Da Nang accounted for 43% of total Indian tourists to Vietnam, reflecting 125% growth compared to the previous year. Increased direct flights from India have enabled easily accessible travel, particularly with the recent launch of routes from Ahmedabad.
Mesmerizing attractions like the renowned Golden Bridge at Ba Na Hills have captured the imagination of Indian tourists. Muskan Tiwari, who recently visited Da Nang, mentioned, “To experience the Golden Bridge is one of my family's dreams.” Ba Na Hills has received accolades from various Indian publications, being celebrated for its scenic beauty and unique architecture.
Alongside its stunning landscapes, the culinary scene is pivotal for attracting Indian tourists, many of whom demand Halal-friendly dining options. Da Nang's commitment to catering to this demographic enhances the city’s appeal. This culinary accommodation ensures Indian tourists have convenient access and contributes significantly to their decision-making for return visits.
Phú Quốc has emerged as another shining star within the tourism sector, often branded as Vietnam’s tropical paradise. The island is increasingly popular among Indian couples for destination weddings due to its luxurious resorts and breathtaking locations. Reports indicate the island hosted around 32,800 Indian visitors throughout 2023, and early projections suggest continued growth due to expanded air routes linking Phú Quốc with key cities.
Phú Quốc’s potential as a MICE (Meetings, Incentives, Conferences, and Exhibitions) destination is also notable. The island is equipped to host unforgettable team-building events, weddings, and corporate gatherings, making it especially appealing to Indian companies. With luxurious properties and expansive facilities, Phú Quốc is flourishing within this market.
Experts globally have recognized Phú Quốc as Vietnam’s upcoming MICE destination. The island boasts attractions like large conference spaces and stunning leisure activities, making it ideal for international event hosting. A recent highlight was the opening of Eschuri Vung Bau Golf Course, providing panoramic views of the sunset, setting Phú Quốc aside as not only captivating for casual tourists but also for high-profile events.
Both Da Nang and Phú Quốc showcase how Vietnam is poised to attract diverse segments of travelers, particularly as inbound travel gears toward rebuilding post-pandemic. Whether it's the allure of charismatic local experiences or the charm of international destinations like Malaysia, Vietnam's tourism sector is dynamically adapting to meet the needs of 2024 and beyond.
The confluence of these trends paints Vietnam as not only a favored spot for regional travelers but as a rising star for international tourism focused on affordability and unique cultural experiences. The future looks bright as Vietnamese destinations work to draw travelers fascinated by both local beauty and rich culinary fabric.
