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10 February 2025

Vietnam's Real Estate Market Faces New Dynamics

Digital platforms and investment shifts reshape property buying experiences across the nation.

The real estate market in Vietnam is undergoing significant transformations as we approach 2025, with new trends reshaping the way properties are bought and sold. One of the most notable changes is the increasing integration of digital platforms, which are becoming pivotal for facilitating real estate transactions, especially high-end properties. Industry leaders stress the necessity for transparent information systems to cater to affluent clients seeking easier and more efficient processes.

According to the Vietnam National Institute for Real Estate Research, real estate is projected to account for 22% of the total GDP by 2030, underscoring its importance as one of the country’s main economic drivers. The emergence of platforms like Noble App is part of this transformation, as they aim to provide comprehensive data and streamline the entire buying experience—from property search to transaction completion.

Noble Group, for example, is positioning Noble App as not just another application, but as the go-to platform for the affluent buyers of high-end properties. This app promises to consolidate information, showcase exclusive projects, and facilitate seamless transactions—all from the convenience of mobile devices. "We are focusing on high-end real estate platforms to meet the digital demand of wealthy clients," said a representative from Noble Group.

Further insights from industry stakeholders reveal a trend of shifting investments from central city markets to peripheral provinces. With rising housing costs and tighter regulatory environments, developers are directing their attention to regions like Nghệ An, Thanh Hóa, Bình Dương, and Đồng Nai, where land is more affordable and infrastructure improvements are underway. Vũ Cương Quyết, CEO of Đất Xanh Miền Bắc, remarked on the potential for growth, stating their company plans to expand its reach to satellite cities of Hanoi.

The urgency of this shift reflects broader economic conditions. Experts like Vũ Kim Giang, Chairman of SGO Group, have indicated 2025 will be pivotal as most cities reassess their land price frameworks to revitalize and stabilize the market. "2025 will mark a pivotal year as land price adjustments occur across the country," he stated, highlighting how such evaluations are necessary for the market's future health.

Urban developers recognize the importance of transparent and well-structured information systems to boost investment confidence. On one hand, the digitalization of real estate conquers concerns over access to reliable data, enabling potential buyers to make informed decisions backed by up-to-date analyses and insights, as stated by various industry reports. Those shopping for properties may find themselves benefiting from tools offered by Noble App, which addresses the pains typically associated with searching for and buying real estate.

Special features of Noble App also incorporate virtual tours of properties, 3D models, and insightful comparisons discussing construction progress. This growing dependence on digital platforms speaks volumes about the changing consumer expectations—making convenience and accessibility more important than ever.

Expansions beyond core urban landscapes are evident as companies trawl regions deemed future hotspots. The investment interest shown by several leading property developers reveals strategic targeting of less saturated markets where demand for housing is increasingly evident. This trend aligns with the broader economic shifts as urbanization leads families to seek homes beyond primary urban areas, contributing to the revival of provincial economies.

The anticipated changes hinge not only on market dynamics but also on regulatory frameworks. Experts voice concerns over legal barriers influencing supply chains related to real estate. Efforts to dismantle these obstacles are necessary for stimulating growth within and around metropolitan areas, as high demand and decreasing availability of urban lands pose additional challenges.

Moving forward, stakeholders from the real estate sector are hopeful about policy reforms related to land, which could make land acquisition viable for developers, ‘an avenue to rejuvenate our housing supply,’ as noted by various insiders. The sentiment is echoed by Nguyen Tho Tuyen, Chairman of BHS Group, who advocates for focused attention on areas recognized as regional industrial hubs.

Overall, the trends suggest the Vietnamese real estate market is ripe for change as it adapts to the modern economy. The rise of technology-driven solutions, shifts toward satellite markets, and calls for actionable policy reform all point to the industry’s pivotal role within the economic growth narrative ahead.

With affluent clients leading the charge for more integrated digital platforms and the increasing demands for housing extending beyond major urban centers, the Vietnamese real estate market stands on the brink of transformative growth. The trends toward digital solutions indicate a future where real estate transactions can be conducted smoothly, contributing not only to personal fulfillment but also to the broader economic prosperity of the nation.