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25 December 2024

Vietnam Sees Surge In Export Growth Amid Trade Challenges

Exploring new markets, Vietnam capitalizes on trade agreements and processed goods expansion.

Vietnam's export sector is currently riding high, buoyed by significant provisions under the recently enacted UK-Vietnam Free Trade Agreement (UKVFTA), which has facilitated marked increases in bilateral trade. Since its implementation on May 1, 2021, the UKVFTA has sparked notable growth, driving Vietnam’s exports to the UK up by 19.9% compared to the previous year.

The Ministry of Industry and Trade's statistics reveal encouraging signs: the total trade value between the two nations exceeded $7 billion within the first ten months of 2023. Exports from Vietnam have shown resilience even amid global economic slowdowns, with forecasts indicating they could reach $10 billion shortly due to the UK’s broad consumer demand.

Despite these promising export figures, concerns surrounding trade defense mechanisms linger. The Trade Remedies Authority noted a single trade defense investigation initiated by the UK to date, focusing solely on steel products. This has not deterred fears of heightened scrutiny on various exports, especially steel and aluminum, which are perceived to be at greater risk for potential investigations as exporters strive to secure their place in the competitive UK market.

Nguyễn Cảnh Cường, former Trade Counselor of Vietnam to the UK, advised Vietnamese exporters to be vigilant about price management and to keep abreast of UK trade policy updates. He emphasized the necessity for local producers to prepare diligently for potential investigations to minimize disruptive impacts on trade.

Concurrently, the Vietnam Coffee Corporation has announced the successful export of roasted and ground coffee to key international markets, including China and the United States. Their innovations aim to shift the country's coffee export profile from raw materials to higher value-added processed products. This strategy aligns with the identified demand surge worldwide, especially marked by the price uptick for Arabica coffee beans, which have reached unprecedented levels.

The first shipment of processed coffee is pivotal. Hoang Danh Huu, CEO of Miss Ede, celebrated this milestone as indicative of broader access to the U.S. consumer market. The firm’s strategy targets global buyers, having safeguarded their product's compliance with FDA standards through elevated quality measures. The processed coffee segment noted substantial increases, with exports rising by 34.3% to China and experiencing significant demand across ASEAN countries.

Notably, the capacity for processed coffee production is on the rise—Intimex Corporation reported operating at full production capacity and aims for substantial expansions. With predictions of coffee exports reaching $5.4 billion by 2024, this golden age of Vietnamese coffee export emphasizes the involvement of local firms in increasing value for their products.

While optimistic milestones are on the horizon for Vietnamese coffee and exports to the UK, the looming threats posed by changing trade regulations and potential tariff policies must be acknowledged. The competitive stakes are illustrated by China's anticipated rise in car exports, which is also under scrutiny due to regulatory shifts and tariff challenges encountered within the European market.

Concerns over tariffs from the EU market have been impacting exports of Chinese electric vehicles (EVs). Industry reports indicate steep declines, with Chinese EV exports hitting lows not witnessed since July 2022. Export-focused companies like Geely are adjusting strategies to navigate these turbulent waters and potential growth opportunities across Asia.

The adverse market conditions also reflect systemic challenges like corruption and illegal resource exploitation observed in Madagascar's gold sector. Despite reforms aimed at bolstering legal exports, the gold smuggling issue remains prominent, indicating potential pitfalls for nations attempting to streamline export frameworks. Addressing these broader themes of market integrity, competitive regulation, and sustainable practices will be central to shaping future export strategies globally.

States such as Madagascar need to balance law enforcement effectiveness against corruption to see tangible improvements, particularly under reformed legal systems. Ongoing collaborations between authorities and mining firms must focus on curbing illicit practices and enhancing legal trade channels for effective market participation.

This overall outlook for the global export market highlights the intersection of increased competition, regulatory challenges, improved quality of goods, and the overarching narratives of sustainability and legality. Countries like Vietnam, riding the crest of trade agreements and focusing on higher value-added products, and regions grappling with illicit exports must both adapt to navigate these changing dynamics successfully. Stakeholders across the board should stay abreast of shifts within international market trends and policies driving export futures.

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