Veeba, India's leading sauces and condiments brand, continues its flavorful partnership with Celebrity MasterChef India for the second consecutive year. Building on last season’s success, Veeba returns to the grand culinary stage, where food transforms not just the palette, but celebrates hard work and dedication.
This year, the show takes an exciting turn as renowned television actors and influencers step inside the kitchen, channeling their passion and culinary creativity. An integral part of this season's Celebrity MasterChef India experience, Veeba’s extensive range of sauces and condiments will inspire contestants, enriching their culinary creations with bold flavors and unparalleled versatility.
From the stocked pantry to the thrilling Mystery Box challenges, the presence of Veeba aims to shape the competition, emphasizing its belief: the effort put forth deserves the ultimate reward—exceptional taste. This year’s season, premiering on SONY LIV on February 6, 2025, will feature celebrated chefs Vikas Khanna and Ranveer Brar, alongside director and choreographer Farah Khan on the judging panel.
With a star-studded lineup of contestants such as Gaurav Khanna, Tejasswi Prakash, and Dipika Kakar among others, anticipation is building for this culinary showdown. Each individual brings their unique flair, poised to deliver both flavors and entertainment.
Veeba’s association with Celebrity MasterChef India aligns seamlessly with its latest campaign, “Mehnat Ka Phal Veeba Hota Hai.” This campaign encapsulates the essence of food as the ultimate reward for hard work—whether it's overcoming daily challenges or achieving personal milestones. Just as contestants push their culinary boundaries on the show, every moment of victory—big or small—deserves to be celebrated with delicious food.
"We are delighted to collaborate with Celebrity MasterChef India once again," stated Viraj Bahl, Founder and MD of VRB Consumer Products (Veeba & Wok Tok). "Cooking is an act of love and creativity, and great taste is the reward for all the effort involved. Our endeavor is to empower our consumers to experiment fearlessly and bring their unique flavors to life—because life tastesbetter with Veeba."
This heartfelt campaign resonates with millions, portraying real-life moments where food becomes the centerpiece of celebration, whether it’s acing exams, conquering work challenges, or enjoying home-cooked meals after long days.
With this season of Celebrity MasterChef India, Veeba reaffirms its commitment to sparking culinary creativity, making each dish reflect perseverance, passion, and the joy of rewarding oneself with great food. Viewers can tune in to MasterChef India on weekdays on Sony LIV and Sony Entertainment Television at 8 PM, ready to witness the magic, where every plate tells a story of dedication, flavor, and celebration.