In a delightful fusion of childhood nostalgia and sports enthusiasm, Corus Entertainment’s Nelvana has teamed up with Peace Collective and Major League Soccer (MLS) to launch a vibrant new apparel collection featuring beloved Sesame Street characters. This exciting collaboration, unveiled on April 9, 2025, brings Cookie Monster, Elmo, Big Bird, Bert, Ernie, and Oscar the Grouch to the pitch, allowing fans to celebrate their favorite MLS teams in style.
The collection, designed for fans of all ages, includes a range of T-shirts, sweaters, and jackets that celebrate the joy of soccer. Available for purchase through Peace Collective, the online MLS Store, and select MLS stadiums, this apparel line offers a fun way for soccer families to showcase their love for both Sesame Street and their favorite clubs.
“We’ve seen incredible success in Sesame Street’s long-standing partnership with Peace Collective, and Nelvana is proud to bring this collaboration with Major League Soccer to life,” said Carly Slack, Director of Global Licensing, Retail & Marketing at Nelvana. “This collection delivers playful, standout designs that will resonate with kids and adults alike, giving soccer families a fun new way to celebrate their favorite teams—both on and off the field.”
This launch marks Peace Collective’s first-ever collaboration with MLS, a significant milestone that highlights the growing intersection of sports and beloved childhood brands. Featured clubs in the collection include notable teams such as Toronto FC, Vancouver Whitecaps FC, LA Galaxy, Inter Miami CF, Seattle Sounders FC, LAFC, Sporting Kansas City, New England Revolution, Columbus Crew, Austin FC, New York City FC, and the New York Red Bulls.
“We are in the most exciting period in North American soccer history, and the timing couldn’t be more perfect to unveil our Sesame Street collection in collaboration with Nelvana and Peace Collective,” stated Rachel Hoagland, MLS Senior Vice President of Consumer Products. “Sesame Street is beloved across numerous generations, and we can’t wait to see the reception from fans and families alike who will be celebrating their favorite characters through this special collection.”
As the MLS celebrates its 30th season in 2025, the league continues to experience unprecedented growth, with record-setting attendance, merchandise sales, and social media engagement. The collaboration with Sesame Street is a testament to this momentum, further engaging fans and families in the vibrant world of soccer.
Currently, the Vancouver Whitecaps FC are off to their best seven-match start in the club’s MLS history, boasting a record of 5 wins, 1 loss, and 1 draw. As of April 9, 2025, the Whitecaps FC sit atop both the Western Conference and the overall MLS standings, showcasing their competitive prowess in the league.
This week is particularly pivotal for the Whitecaps, as they played the second leg of their Concacaf Champions Cup quarterfinal series against Pumas UNAM on April 9, 2025. Following that match, they will host Austin FC on Saturday, April 12, 2025, at BC Place, in what promises to be an exciting showdown between two of the top teams in the Western Conference.
Fans can look forward to sporting their new Sesame Street gear while cheering on their teams in these upcoming matches. The collection not only provides a unique way to express team spirit but also connects generations of fans through the beloved characters of Sesame Street.
With this innovative collaboration, the boundaries between sports and entertainment continue to blur, creating new opportunities for fan engagement and community building. The Sesame Street x MLS x Peace Collective collection is set to be a hit, offering stylish, high-quality apparel that allows customers to express their identity while making a difference.
Peace Collective, known for its commitment to blending fashion with purpose, has crafted this collection with fans in mind. The brand has established itself as a cultural force that champions causes that matter, such as mental health awareness and local sports pride. A portion of proceeds from every purchase supports charitable initiatives, reinforcing the brand’s commitment to using fashion as a platform for positive change.
As soccer continues to grow in popularity across North America, this collaboration with Sesame Street is a timely reminder of the joy and community that sports can foster. Fans are encouraged to check out the new collection and join in the celebration of soccer culture, family, and fun.
