On March 1, 2025, the University of the Thai Chamber of Commerce (UTCC) held the "UTCC MBA Forum: Your Path to the Future… Opportunities Begin Here," charting the future trends of business education and the necessary skills required for modern executives. Under the theme "MBA Futuristic… Ignite Thailand," university leaders emphasized the necessity for current and aspiring business leaders to adapt and transform alongside rapidly changing technologies, especially artificial intelligence (AI).
Dr. Thanavath Phonvichai, the rector of UTCC, remarked on the shifting nature of business learning, indicating, "Today’s business world isn’t just changing; it’s undergoing 'transformation'." This transformation calls for business professionals to equip themselves with skills pertinent to the new era, making the introduction of an AI-focused MBA program at UTCC particularly timely.
The new AI MBA program aims to develop leaders who exemplify the traits of game changers—individuals versed not only in management but also skilled in strategy, technology, and human resources. Dr. Thanavath emphasized, "An MBA from UTCC will do more than just prepare you to be managers; it will shape you to be leaders."
With the support of the Thai Chamber of Commerce, Dr. Arada Mahamit, dean of the graduate school, shared insights on the curriculum's philosophy. Each key aspect is encapsulated in the acronym M.B.A. — Mastery, Beyond, and Achievement.
Mastery refers to learning directly from industry experts and engaging with real-world case studies, whereas Beyond emphasizes the importance of transcending traditional knowledge limitations by consistently updating and adapting to new business trends. Finally, Achievement focuses on personal success, addressing the need for business acumen to meet today’s fast-paced changes. Dr. Arada noted, "An MBA today must not just be about obtaining degrees; it must prepare students for rapidly changing environments. The jobs of tomorrow require unique skills and knowledge."
Industry leaders also addressed the relevance of emotional intelligence and adaptive strategies within their discussions. Chanasak Jeerananam, Senior Vice President of Thai Summit Group, mentioned, "Some might believe they can forgo higher education, but pursuing an MBA can equip you with new insights and connections you may not have otherwise gotten." She highlighted the importance of networking and continuous learning, especially when managing rapid changes within the industry.
Changes spurred by AI innovations were referenced by various speakers throughout the forum. With AI rapidly integrating itself across sectors—including finance, healthcare, and retail—it's becoming increasingly imperative for business leaders to remain effective at managing human resources and technology.
Ryan Sutton, Director of Technology at Robert Half, affirmed this shift, stating, "Employers are no longer strictly seeking candidates with degrees; instead, they prioritize skills and contributions. The demand for professionals who can effectively steer using AI is immense and will continue to grow." This sentiment is echoed across various sectors, pointing to the necessity of integrating AI proficiencies within business curricula.
The importance of diverse skills, particularly related to AI technologies, was underscored at the forum when discussing the different career paths now available. Both students and industry professionals were encouraged to explore vast possibilities for work, as many companies, including tech giants like Amazon and Netflix, are continuously hiring for AI-related positions with attractive salary packages.
Dr. Phonvichai pointed out some of the fastest-growing roles influenced by AI, including AI engineers, consultants, and product managers. These roles not only offer significant salary prospects but also showcase the trend toward flexible working conditions, allowing for remote work opportunities. "The skills learned within our new MBA programs can propel graduates to lead the charge on empowerment and innovation,” Dr. Phonvichai noted.
UTCC is positioning its programs not only as education but as incubators for new ideas and progressive perspectives. Discussions also included AI’s role beyond engineering to encompass broader sectors like ethics and public policy within tech.
Engagement across the board from students, alumni, and invited speakers emanated enthusiasm for the new academic venture at UTCC. One particularly inspiring remark came from Vasana Rungsantong, CEO of Naraya, who emphasized the value of lifelong learning, demonstrating Taiwan’s commitment to education at all ages.
UTCC's MBA Playground segment encouraged brainstorming and the exchange of innovative ideas to cultivate new business opportunities. The forum underscored the university’s intent to be not just an academic institution but also a nurturing ecosystem for future leaders to flourish.
With the launch of the AI MBA program and its expansive vision, UTCC aspires to equip future business leaders with the requisite knowledge and competitive edge needed to thrive in the changing landscapes of the global economy. The forum highlighted the university’s commitment to fostering ingenuity and leadership through unwavering educational support, ensuring its graduates are well-prepared to tackle the challenges and opportunities of tomorrow’s business environment.
Those interested can pursue application details for the AI MBA program on the UTCC graduate school's website, where prospective students are encouraged to explore pathways to enhancing their expertise for the competitive business world.