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21 July 2025

Andy Carroll Joins Dagenham In Ambitious Football Revival

Former England striker chooses sixth-tier Dagenham for long-term project amid fresh ownership and promotion hopes

Andy Carroll, once the most expensive British footballer, has made an unexpected yet heartfelt return to English football by signing a three-year contract with sixth-tier club Dagenham & Redbridge. At 36, the former England international striker chose to join the East London club, a decision that surprised many given his history with top-flight teams and more lucrative offers from higher divisions.

Carroll's journey back to England marks a significant chapter in a career that has seen soaring highs and challenging lows. His record-breaking £35 million move from Newcastle United to Liverpool in 2011 set the stage for a promising Premier League career. After a seven-year stint at West Ham United, where he became a fan favorite at the London Stadium, Carroll ventured abroad to France, playing for Amiens in Ligue 2 and later Bordeaux in the fourth division. Notably, during his time at Bordeaux, he reportedly earned less than minimum wage, underscoring that financial gain was no longer his primary motivator.

Despite receiving offers from six or seven clubs at higher levels within driving distance from his home, Carroll opted for Dagenham & Redbridge because of the "whole package" the club presented. He told The Athletic, "From the first meeting with the manager, I just knew it was the right club. I could speak to the owners, and they’d tell me what the future was going to look like. I could also speak to the manager, and he could tell me what it would be like. I just felt like I wanted to be part of it." This sentiment reflects a desire to contribute beyond just playing, embracing a broader role in the club's development.

The move places Carroll just 10 miles from West Ham's London Stadium, making it geographically convenient for his family, who live nearby. His connection to the area runs deep, and his decision also aligns with his ambition to help build the club's future. Carroll has joined not only as a player but also as part of the club's new ownership team, a Qatari private investment consortium. This consortium recently took over the club, appointing Youseph Al Sharif as interim chairman and bringing back former player Anwar Uddin as a non-executive director, signaling a fresh start for the Daggers.

Carroll's vision includes re-establishing the club's academy, a key project given the area's 60,000 kids under 16 and proximity to West Ham's renowned youth system. He emphasized, "If you’ve got 60,000 kids in the area under 16, you’ve got an opportunity. With West Ham around the corner, The Academy of Football, look at the players they’ve produced over the years. To get that up and running is key for the club — it’s a necessity, really." His three-year contract is unusual for lower-league football, where shorter deals are common, reflecting his commitment to the club's long-term ambitions.

Carroll made his debut for Dagenham just three days after signing, coming on as a substitute in a pre-season friendly against Crawley Town, a League Two side two tiers above. Although the Daggers lost 5-1, Carroll's presence was immediately felt. Standing 6ft 4in tall, he battled Crawley's defenders with the composure and skill of a seasoned professional, energizing fans who chanted his name throughout the match and eagerly sought autographs and photos afterward.

Dagenham & Redbridge, formed in 1992 from a merger of two semi-professional clubs, reached their peak in the 2010-11 season when they competed in League One, the third tier of English football. However, the club has since experienced a rollercoaster of fortunes, including relegation from the English Football League in 2016 and a recent drop to the National League South, the sixth tier, following a 21st-place finish in the 2024-25 season. This relegation marked the first time in over a century that the club has been outside the top five divisions.

The local community of Dagenham, historically part of Essex before becoming part of Greater London in 1968, has faced economic and social challenges over recent decades. Once buoyed by the Ford car factory employing over 40,000 people, the area suffered from industrial decline and political turbulence, including the rise of far-right parties like the British National Party in the early 2000s. The 2024 General Election saw Reform UK, a right-wing populist party, secure the second-largest vote share in the Dagenham and Rainham constituency, reflecting ongoing political shifts.

Against this backdrop, the football club serves as a beacon of hope and community pride. Recent signings such as Ashley Hemmings, who scored 30 goals in 47 matches in the fifth tier last season, and the appointment of former Manchester City and Crystal Palace striker Lee Bradbury as manager, have injected fresh optimism into the club's prospects.

However, the club's ownership has been turbulent. Last summer, Club Underdog, a subsidiary of America's North Sixth Group, took over Dagenham & Redbridge, but their tenure lasted only a year and coincided with the club's relegation. Shortly after, a controversial episode involving Egyptian YouTube personality Marwan Serry, who briefly joined the ownership group with ambitions to make the club "the most famous club for Arabs," ended amid political controversy related to the Israel-Gaza conflict. Fans remain cautious but hopeful that the current Qatari-led consortium will bring stability and growth.

Carroll remains focused on the task ahead. "We want to get up the leagues," he said. "I think the most important thing right now is to get the team together. I think there are more than 50 per cent fresh faces. We have to work hard with the manager to deliver what he wants, hopefully get promoted this year, and then we’ll go from there. Get the football right on the pitch and everything around it will start building." His words capture a blend of ambition and realism, underlining a commitment to rebuild and elevate the club.

As Dagenham & Redbridge embarks on this new chapter, Andy Carroll’s presence offers more than just goals and experience; it represents a bridge between the club’s storied past and its hopeful future. For fans and players alike, the journey back up the football pyramid is underway, with Carroll leading the charge both on the pitch and in the boardroom.