TWICE, the notable girl group from South Korea, is set to charm fans with their latest holiday campaign for FamilyMart, launching on December 17, 2024. This campaign includes the debut of their new tie-up song, "The wish," which is poised to become the anthem of the winter festivities.
The captivating single, released on December 16, 2024, carries the heartfelt message: "次の10年もずっと一緒に居よう" ("Let's be together for the next ten years"), reflecting the essence of togetherness and familial love, which is particularly felt during the holiday season.
Designed for warm winter moments, "The wish" is described as the perfect holiday song enveloped in cheerful melodies and warm lyrics. Amidst the chilly season, TWICE's poignant message encourages listeners to savor every moment and appreciate time spent with loved ones. Another key lyric from the song emphasizes this sentiment, stating, "同じ瞬間は二度とないのだから、今この瞬間を楽しもう！" ("The same moment may never come again; let’s enjoy this moment now!").
To accompany the launch of their new single, TWICE has also unveiled a Making Movie, providing fans with backstage glimpses of the making of the FamilyMart commercial. The film showcases the playful chemistry among the members as they interact on set, showcasing their fun-loving spirits and strong camaraderie, which has earned them countless fans worldwide.
The FamilyMart TV commercial, aptly titled "クリスマスはおいしいファミマのチキンでしょ！" ("Christmas is Delicious with FamilyMart Chicken!"), will air nationally starting December 17. It connects the festive vibes of the holiday season to FamilyMart, illustrating their special product offerings for Christmas, prominently featuring the themes of warmth, joy, and togetherness.
This collaboration not only highlights TWICE’s musical talent but also their ability to resonate with fans through meaningful themes related to relationships and holiday spirit. The integration of their song "The wish" within the commercial promises to evoke feelings of nostalgia and happiness as fans will be reminded to cherish moments spent with family and friends.
Fans are eagerly anticipating this unique combination of music and marketing, which utilizes TWICE's popularity to attract customers to FamilyMart during the competitive holiday shopping season. With the marketing campaign's extensive reach and the proven impact of TWICE's music, it is expected to be both commercially successful and beloved by fans.
The Making Movie, showcasing the members' charming personalities and the production process, will certainly provide TWICE's wide community of fans with more reasons to engage with the campaign. Behind-the-scenes content like this not only highlights the fun they have together but also strengthens the bond TWICE shares with their audience.
This holiday season, as families gather to celebrate, TWICE’s involvement with FamilyMart through music and commercials exemplifies the joy of togetherness and the festive spirit. With "The wish" set to accompany many families during their holiday celebrations, it’s clear TWICE aims to create unforgettable moments through their music.
Overall, this collaboration marks yet another significant milestone for TWICE, known for their enchanting performances and the heartfelt connections they build with their audiences. Fans are invited to catch the new single and look out for the commercial, leading to what promises to be another joyous holiday season enhanced by music, love, and wonderful surprises from TWICE and FamilyMart.
Stay tuned for more updates as this campaign progresses, and don't miss the opportunity to enjoy the magic of TWICE’s "The wish," available for streaming now.
