TUI Group, a global leader in the tourism industry, is making waves with its latest expansion. The announcement of its 20th hotel, the TUI BLUE Guilin Watermark Promenade, marks yet another chapter for TUI as it strengthens its presence across Asia. Located in the picturesque city of Guilin, renowned for its breathtaking limestone karsts and natural beauty, this new hotel highlights TUI's commitment to growth within the Asian market.
The TUI BLUE Guilin Watermark Promenade not only amplifies TUI’s presence but showcases its ambition to grow its portfolio significantly. Currently boasting 20 hotels across seven Asian countries, TUI has plans to expand from 433 hotels globally to 600 hotels within the next few years. "TUI has always been strong in bringing guests from Europe to Asia, examples of this are our Robinson clubs or Riu hotels in the region,” stated TUI Group CEO Sebastian Ebel, emphasizing the company's historic strength and the significance of this latest addition.
Guilin is considered one of China's most scenic regions, and the new hotel is positioned alongside the Li River, offering stunning views and easy access to local attractions. It features 59 beautifully appointed rooms with designs reflecting both modern elegance and traditional Chinese hospitality. Eager to build upon this success, TUI has plans to open 61 additional rooms shortly, catering to the anticipated influx of international guests.
“We are thrilled to expand our presence in Asia with the opening of the TUI BLUE Guilin Watermark Promenade,” expressed Peter Krueger, Member of the TUI Executive Board and CEO Holiday Experiences. This sentiment captures the excitement surrounding the new venture, as TUI anticipates growing interest from Asian tourists as well. The strategic move signifies TUI's goals not only to cater to European travelers seeking adventures in Asia but also to attract local holidaymakers.
Looking forward, TUI Hotels & Resorts has ambitious plans for more hotel openings this year, including potential new properties reaching out to markets like China and Vietnam, along with its debut venture set for Cambodia. This indicates TUI’s determination to capture the surging demand for travel within Asia, as more consumers seek memorable experiences in culturally rich locales.
With its consistent growth strategy, TUI aims to ensconce itself within the broader narrative of Asian tourism. This alignment with the region's burgeoning travel industry signifies TUI’s proactive approach to staying relevant and appealing to all demographics of travelers. “The great interest from our new franchise partners indicates TUI’s strong hotel brands are well received,” Krueger added, underscoring the collaborative ties built through joint partnerships.
Through innovations and attention to guest needs, TUI is reshaping the travel experience within Asia, ensuring its hotels are more than mere destinations, but gateways to unforgettable adventures. Their establishments promise both comfort and the opportunity to immerse oneself fully within the local culture, making them ideal for families, couples, and solo travelers alike.
Finally, as the TUI BLUE Guilin Watermark Promenade prepares to welcome guests, the company reiterates its ethos of quality, service, and enriching experiences. Both Ebel and Krueger echo the sentiment of anticipating great stories from guests who will explore the stunning surroundings. TUI's expansion is not just about hotel openings—it's about fostering memories and connections through shared experiences.
With the tourism sector on the rebound post-pandemic, TUI is poised to leverage its strengths to capture market share across Asia's vibrant travel marketplace. Indeed, the TUI BLUE Guilin Watermark Promenade symbolizes collaboration, ambition, and the spirit of adventure as the industry moves forward.