The New York Times has officially selected Toyama City and Osaka as must-visit destinations for the year 2025, signaling hope and excitement for both cities as they gear up to attract international tourism.
This news, announced on January 7, 2024, highlights Toyama as the 30th destination and Osaka as the 38th on the prestigious list of 52 places to visit worldwide. The recognition is particularly significant for Toyama, considering its recent recovery efforts from natural disasters, including the devastating Noto Peninsula earthquake.
According to the Times, Toyama is praised for its balance of cultural richness and culinary delights, offering visitors the chance to explore without the typical tourist hustle and bustle. Mayor Hirohisa Fujii expressed his enthusiasm for this achievement, stating, "This is very happy news. I want to celebrate and welcome visitors to our city." He sees this as not only recognition for Toyama's appeal but also as an opportunity to showcase the city's resilience following the recent earthquake and heavy rains.
The Times notes Toyama’s vibrant cultural scene, particularly highlighting the annual traditional event, the "Owaran Wind Festival," which takes place each September. Visitors can immerse themselves in the local ambiance as dancers don traditional attire, gracefully moving to the haunting melodies of the kokyu and shamisen.
Adding to the allure, the Toyama Glass Art Museum, renowned for its stunning architecture by acclaimed designer Kengo Kuma, serves as another focal point of the city's attractions. Describing it as "a sanctuary of wood and light," the museum showcases contemporary glass art and draws architecture aficionados from around the globe.
Osaka, on the other hand, is spotlighted for its forward-looking initiatives, including the upcoming World Expo set to begin this April. The New York Times elaborates on how this international event positions Osaka at the forefront of global attention, showcasing innovations and cultural diversity. The city is also undergoing transformations, including the Grand Green Osaka project, which aims to revitalize areas north of the JR Osaka Station, combining residential, commercial, and cultural facilities.
Mayor Fujii has expressed hope for the future, emphasizing not only the cultural and culinary experiences Toyama offers but also the importance of leveraging this selection for tourist engagement and sponsoring local initiatives. He remarked on the historical significance of this being the 80th anniversary since the end of the war, highlighting how the city's recovery efforts exemplify the hard work of its predecessors.
The New York Times continues its tradition of highlighting notable travel destinations each January. Last year, cities like Yamaguchi and the year before, Morioka and Fukuoka, were included, paving the way for Japan's rising status as a travel hotspot.
This year, with Toyama and Osaka on this renowned list, the cities are eager to leverage this exposure and encourage international travelers to discover Japan's hidden gems, especially those less frequented by crowds but rich in cultural heritage.
Both city governments aim to capitalize on this opportunity, launching campaigns to attract visitors and share their unique stories. With festivals like the "Owaran Wind Festival" and the promise of culinary experiences, Japan's two cities offer perfect destinations for travelers seeking culture, community, and tradition.
With the world gradually recovering from the disruptions of recent years, the focus on tourism is resuming, and selections like these by the New York Times could be pivotal. These cities exemplify resilience and cultural authenticity, embodying the spirit of modern Japan.