Google Thailand has revealed its much-anticipated Year in Search for 2024, offering intriguing insightsinto the trending topics and popular searches among the Thai public throughout 2023.
This year, the spotlight shines brightly on entertainment, with numerous Thai series capturing the imagination of the audience. Topping the list of trending searches is the series บางกอกคณิกา, which tells the compelling story of three women striving to escape their lives as courtesans. The show dives deep, exploring themes of dignity, ambition, and resistance against societal norms, enthralling viewers across the country.
According to Google Thailand, "บางกอกคณิกา emerged as the top sought-after series, showcasing the fight for dignity among three women,” illustrating the show's significant impact and relatability.
Following closely, สงครามสมรส has secured the second position. This drama revolves around the character บัวบงกช, who transitions from being career-focused to embracing the role of homemaker for her ambitious husband. But her seemingly perfect life shatters dramatically when her husband's double marriage becomes public, setting the stage for intense family drama.
"สงครามสมรส highlights the dramatic life of บัวบงกช, and her family's collapse," as also reported by Google Thailand, emphasizing its gripping narrative.
The third-ranked series is สืบสันดาน, involving inheritance battles between the heirs of the rich Theva Gems family. This tale unveils dark secrets hiding behind the facade of wealth and power, capturing audiences through its blend of drama and mystery.
The complete list of the top 10 trending Thai series for 2024 reflects the diverse interests of viewers, and includes:
- 1. บางกอกคณิกา
- 2. สงครามสมรส
- 3. สืบสันดาน
- 4. ทองประกายแสด – A tale of ambition and perseverance.
- 5. ลมเล่นไฟ – A family drama exploring marital fidelity and deception.
- 6. แม่หยัว – A historical-drama series.
- 7. ใจซ่อนรัก – A romantic series capturing the charm of young love.
- 8. ชีวิตภาคสอง – A fantasy-driven romantic drama.
- 9. วิญญาณแพศยา – Incorporates themes of desire and vengeance.
- 10. อังคารคลุมโปง – A horror series based on popular ghost stories.
But the search trends don't stop at series alone. Google also disclosed the top 10 personalities who garnered significant search volume throughout the year, exemplifying the fascination the public holds for its entertainers.
Leading the charge is เบียร์ ภัสรนันท์, followed by มิน พีชญา and วิว กุลวุฒิ. Their popularity exemplifies the ever-evolving dynamics of celebrities within Thai culture.
Interestingly, alongside the actors, searches for กันต์ กันตถาวร and ปู มัณฑนา highlight a diverse range of interests from action stars to social media influencers, emphasizing how celebrity culture has broadened.
Google officials noted, "The Year in Search 2024 reflects the topic preferences of Thai people over the past year," which indicates not just who is trending, but the types of stories and narratives the audience is drawn toward.
This year's findings provide not only entertainment insights but also reflect broader social patterns and shifts within Thailand, painting a vivid picture of the contemporary cultural climate.
These trends suggest not just what is entertaining but also what resonates deeply with societal values, aspirations, and, sometimes, the collective conscience of the public.
Overall, Google’s Year in Search for 2024 will no doubt serve as valuable feedback to creators and marketers alike as they navigate the shifting interests of the Thai audience.
