PARCO is set to launch an exciting collaboration with the popular boy group timelesz, marking the "timelesz in PARCO Golden Week Campaign" from April 25, 2025, to May 6, 2025. This campaign promises to be a vibrant celebration of fashion and music, showcasing the newly formed eight-member group that includes members Sato Shori, Kikuchi Fuma, and Matsushima So, alongside new additions Takuya Teranishi, Koyo Haraka, Masato Hashimoto, Shuuto Inao, and Daiju Sasage.
Timelesz, which underwent a rebranding and expansion in February 2025, will feature prominently in PARCO stores across Japan during the Golden Week. The campaign theme, "time remix," will be reflected in a series of stunning visuals where members don outfits representing various eras, appealing to both fans and fashion enthusiasts alike.
One of the highlights of the campaign is the special booth dedicated to timelesz that will be set up inside all participating PARCO locations. This booth will offer fans a unique opportunity to explore exclusive content, including member profiles and personalized messages directed at their supporters. It’s a must-visit for anyone wanting to get closer to the group.
In addition to the booth, customers who dine at select restaurants and cafes within PARCO will be rewarded for their patronage. Anyone spending 1,200 yen or more at these venues will receive an original sticker featuring artwork from timelesz's upcoming album, "FAM," set to release on June 11, 2025. However, these stickers are limited in quantity, so fans are encouraged to act quickly to secure theirs.
Furthermore, the campaign will also include an engaging social media initiative running from April 17, 2025, to May 6, 2025. Fans can participate by following the official PARCO accounts on social media platforms and reposting specific campaign posts. From this pool of participants, 300 lucky fans will be selected to receive a secret key that grants them early access to behind-the-scenes footage from the visual shoot for the campaign. This exclusive content will later be made available to the public on PARCO's official YouTube channel from May 23 to June 6, 2025.
To further deepen the connection between fans and the group, interviews with timelesz members will be featured on PARCO's web content called "PARCO CRUISE." Starting April 25, 2025, fans can read about the members' experiences and insights, accompanied by fashion-forward photos taken at Shibuya PARCO. This initiative showcases collaborations with notable fashion brands such as MARNI, JIL SANDER, JW Anderson, and TOGA, further emphasizing the campaign's focus on style and innovation.
The "timelesz in PARCO Golden Week Campaign" is set to take place at 15 PARCO locations nationwide, including major cities like Sapporo, Sendai, Shibuya, and Fukuoka. Each store will participate in this exciting event, making it accessible for fans across the country.
As the campaign approaches, anticipation is building among fans and the general public alike. Timelesz, with its fresh lineup and dynamic concept, is poised to make a significant impact during this Golden Week, blending music, fashion, and fan engagement in a unique way. This collaboration not only highlights the group’s evolution but also reinforces PARCO's commitment to supporting contemporary culture and entertainment.
For those interested in participating in the campaign, detailed information can be found on the official campaign website, where fans can stay updated on events, promotions, and more.
As the Golden Week draws near, it's clear that the "timelesz in PARCO Golden Week Campaign" is shaping up to be a landmark event, promising unforgettable experiences for all who attend.
