As Thailand gears up for its most vibrant festival, Songkran, Booking.com has released exciting data revealing that the "sea" remains the top destination for both Thai and international tourists. The festival, taking place from April 12 to 16, 2025, is set to attract a significant number of travelers eager to celebrate the Thai New Year with water festivities and beach relaxation.
According to Booking.com, the five most searched destinations by Thai travelers during this year's Songkran have seen remarkable increases compared to the previous year. Leading the pack is Koh Samet in Rayong province, which has experienced a staggering 63% rise in searches. Following closely are Chiang Mai province with a 50% increase, Koh Tao in Surat Thani province at 45%, Bangkok with a 44% increase, and Prachuap Khiri Khan province at 40%. These figures underscore the growing interest in both beach and cultural destinations as travelers seek diverse experiences.
Alongside these popular spots, renowned beach provinces such as Phuket, Krabi, Chonburi, and Trat continue to attract attention, making them staples for summer travel in Thailand. The allure of these coastal areas is undeniable, especially as they promise stunning views and vibrant local cultures.
For international travelers, the data indicates a strong preference for beach destinations as well. Among the top five searched locations are Patong Beach in Phuket, which has seen a remarkable 91% increase in interest, followed by Khao Lak in Phang Nga with a 79% increase, Kamala Beach in Phuket at 70%, the Old Town of Phuket with a 61% increase, and Bangkok at 51%. This trend highlights the global appeal of Thailand's beaches, drawing visitors from around the world.
Notably, the countries that show the highest interest in visiting Thailand during this period include France, Saudi Arabia, India, Germany, Israel, Australia, the United Arab Emirates, the United States, Malaysia, and Russia. This diverse interest demonstrates Thailand's status as a premier travel destination, particularly during the festive season.
As the Songkran festival approaches, Booking.com emphasizes that Thailand's seas are still a dream destination for those looking to unwind and enjoy the tropical beauty of the region. For travelers still planning their trips, the platform recommends beach destinations recognized as the "Best Tourist-Friendly Cities" for 2025, based on the Traveller Review Awards. These awards celebrate travel providers that consistently deliver outstanding experiences to their guests.
Among the highlights of these beach destinations is Krabi, known for its stunning coral reefs and beautiful beaches such as Ao Nang, Koh Phi Phi, and Koh Lanta. The province has gained recognition for its vibrant underwater life and scenic landscapes, making it a top choice for diving enthusiasts.
Phang Nga is another must-visit area, famous for its breathtaking views and tranquil beaches. The Similan Islands and Surin Islands are particularly popular among sea lovers, offering stunning underwater scenery and diverse marine life. Travelers can also explore the serene beaches of Khao Lak, which provide a peaceful retreat away from the bustling tourist spots.
Surat Thani, home to famous islands like Koh Samui and Koh Phangan, is also a highlight for visitors. Koh Samui is celebrated for its beautiful beaches, emerald waters, and stunning viewpoints, while Koh Phangan is renowned for its Full Moon Parties, attracting party-goers from around the globe. Koh Tao, known for its vibrant coral reefs, is a favorite among snorkelers and divers, providing an unforgettable underwater experience.
In conclusion, as Thailand prepares for the Songkran festival, the data from Booking.com clearly shows that the country's beaches remain a top choice for both domestic and international travelers. With a variety of stunning destinations to explore, from the serene shores of Koh Samet to the bustling beaches of Phuket, the upcoming festival promises to be a delightful celebration of culture, water, and relaxation. For those planning their trips, the recommendations from Booking.com offer a great starting point for an unforgettable holiday in Thailand.
