Thailand's government is taking firm action against illegal e-cigarette sales as the country prepares for its 2025 general election. On March 1, 2025, Government Spokesman Jirayu Huangsap announced the establishment of stricter regulations and enforcement measures to curb the illicit sale of e-cigarettes across the nation. This move aligns with the government's broader public health agenda.
During his appearance on the program "Voice from the Heart, Thailand's Partners," Spokesman Jirayu revealed the existence of confidential lists involving the illegal distribution of e-cigarettes within Bangkok. He highlighted the involvement of certain government officials and agencies with illicit importers and sellers, signaling the seriousness of the issue.
Jirayu mentioned, "We've instructed local police stations to investigate leads on illegal sales. Although some areas reported no findings, we’ve located shops openly selling e-cigarettes, blatantly defying the law. Our government is determined to clamp down on this trade as part of our commitment to public health. No one is above the law." Businesses operating within these grey areas have been warned, and enforcement will be ramped up.
To support these efforts, Prime Minister Prayuth Chan-o-cha has requested reports from several ministries, requiring them to devise solutions before March 15, 2025. This includes engaging the Ministry of Finance to take decisive action against smugglers and ensuring collaboration among the Ministry of the Interior, the Ministry of Commerce, and the National Police. The Prime Minister emphasized the urgency of addressing these issues, stating, "I expect results within 30 days. This administration will not tolerate corruption or negligence pertaining to these matters."
Beyond tackling e-cigarettes, the Thai government is also gearing up for the upcoming "Amazing Thailand Grand Tourism and Sports Year 2025" campaign. This initiative seeks to bolster the tourism sector, especially important as the country emerges from the impact of the COVID-19 pandemic. The government aims to showcase Thailand as a premier destination and promote national pride through its rich cultural and historical heritage.
During the Thai Cabinet meeting on February 25, where the Prime Minister highlighted the importance of the tourism campaign, he noted, "The tourism sector is recovering progressively. We are committed to ensuring our tourist facilities are equipped to welcome travelers safely and warmly. The efforts to combat illegal e-cigarettes and associated public health hazards are part of creating a safe environment for all."
The upcoming ITB Berlin event, taking place on March 3, 2025, will offer Thailand the platform to connect with international partners and promote sustainable tourism practices. The government is optimistic about elevational developments aimed at enhancing both tourism and the overall image of the nation.
Jirayu concluded, "Our administration is working tirelessly to balance public safety with economic recovery. The goals set for this year will redefine the direction of Thai governance and its preparations for the 2025 general election." The upcoming election is pivotal as it will continue to shape policies directly affecting public health, economy, and environmental protection for years to come.
The governmental determination to confront e-cigarette sales not only addresses immediate health concerns but also plays a significant role within the larger narrative of the socio-political environment leading up to Thailand's next elections.
The overarching aim, as articulated by officials, is to restore public trust and enforce accountability within the government. All the progress made during the 2025 general election campaigning stage will highlight the commitment to transparency and effective governance of the Thai administration. The people of Thailand are expecting and demanding accountability as the country looks to the future.