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25 October 2024

Tapestry And Capri Merger Blocked By Judge

Judge rules against merger citing consumer protection and competition concerns

A federal judge has put the brakes on the proposed $8.5 billion merger between Tapestry, the company behind brands like Coach and Kate Spade, and Capri Holdings, which owns luxury labels like Michael Kors, Versace, and Jimmy Choo. This significant ruling emerged from concerns raised by the Federal Trade Commission (FTC) about potential harm to consumers and the competitive market for luxury handbags.

Judge Jennifer Rochon of the U.S. District Court stated unequivocally, "The merger would reduce competition and could lead to higher prices for consumers." She highlighted the fact the two companies are fierce competitors, citing potential losses of direct competition as a key issue.

Following the news, Tapestry's stock saw a modest rise of about 12%, but Capri's shares plunged by more than 50% during after-hours trading. The FTC's lawsuit, initiated six months prior to the ruling, accused the merger of eliminating head-to-head price competition among these iconic fashion brands—brands which millions depend on for quality and affordable products.

The lawsuit pointed out how Tapestry's acquisition of Capri could result not only in increased prices for consumers but might also lessen incentives for the combined company to invest adequately in product quality and employee benefits. The FTC expressed its belief this merger would lead to reduced wages and benefits for the roughly 33,000 employees across the two companies.

"These bags are products which millions of people rely on throughout their daily lives," emphasized Henry Liu, director of the FTC's Bureau of Competition, underscoring the consumer impact of the ruling. "Today's decision will help maintain competition, which is beneficial to the American public." This sentiment echoes wider concerns against the backdrop of rising inflation and economic instability, where consumers are prioritizing affordability more than ever.

Both Tapestry and Capri expressed their disappointment with the decision. A spokesperson for Tapestry stated, "We believe this ruling is incorrect on the law and the facts." They reaffirmed their position on competition within the luxury market, citing it as dynamic and adaptable with various players.

The merger was initially announced with the intent of creating one of the largest luxury houses, combining Tapestry's iconic brands with Capri's prestigious lineup. The FTC’s staunch opposition to such consolidations reflects its broader strategy under Chair Lina Khan, which has targeted multiple industries, including grocery and tech, to prevent monopolistic practices and encourage competition.

Key witnesses during the proceedings noted research indicating how the merger could potentially inflate prices for not just handbags but also accessories and apparel. These insights contributed significantly to Rochon’s ruling, which enforces the need for independent competition to keep prices fair.

Despite this setback, Tapestry has indicated its intentions to fight the ruling through the appeal process, as laid out by its proposed merger agreement with Capri. The company is committed to challenging what it views as misunderstandings of its market operations.

Looking forward, experts suggest both companies will have to rethink their competitive strategies. For Tapestry, the ruling might set back their plans for expansion significantly, as it now must refocus on strengthening its existing brand portfolio instead of seeking larger acquisitions. Capri, meanwhile, faces the difficulty of re-evaluated growth strategies and might need to actively seek new opportunities or partners to help redefine its position within the luxury market.

The conclusion of this case also serves as a wake-up call within the luxury sector, where firms are being reminded of the delicate balance between growth aspirations and maintaining fair competition. It indicates regulatory bodies are vigilant about preventing market monopolies, ensuring consumers can retain desirable options among luxury products.

This situation has sparked discussions about the future of luxury brands, how they adapt to challenges, and what lives beyond mere acquisitions—a narrative deeply intertwined with consumer interests and competitive market dynamics.

With this latest development, the spotlight remains firmly on Tapestry and Capri, as both brands navigate the complex waters of the luxury market, striving to innovate and appeal to price-sensitive consumers.

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