Super Bowl Traditions: Why Players Say 'I'm Going to Disney World'
One of the most iconic phrases associated with the Super Bowl is surely "I’m going to Disney World.” This phrase has become synonymous with victory, particularly when uttered by the MVP of the game. Just ask Kansas City Chiefs quarterback Patrick Mahomes, who has embraced this tradition multiple times throughout his young career.
Typically, the MVP alongside teammates and family members makes the trip to Disney World after the game. Over seven seasons, Mahomes has notched up an impressive career, reaching five Super Bowls and winning the MVP title three times. Given his continued success, it’s likely many more visits to the beloved amusement park are on the horizon.
Historically, the tradition of tying the Super Bowl MVP to Disney World began during the late 1980s. It all started with Michael Eisner and his wife, Jane Breckenridge. While dining with aviators Dick Rutan and Jeana Yeager, they asked what their next move would be. Upon hearing “We’re going to Disney World,” Eisner seized the opportunity to use this phrase as promotional material.
Recognizing the potential for exposure, Walt Disney soon entered discussions with NFL organizers, resulting in the agreement to have the Super Bowl MVP declare they would be heading to Disney World immediately after the game. Since then, this memorable declaration has been made by legendary players, including Tom Brady, Peyton Manning, Eli Manning, and Drew Brees.
The first player to promote this tradition through Disney was New York Giants quarterback Phil Simms, following his Super Bowl XXI victory in 1987. This practice grew popular, with players not only making the statement on live television but also starring in Disney commercials, which added another layer of excitement to the event.
The economic impact of this tradition is also noteworthy. Reports indicate the Super Bowl MVP can earn between $30,000 to $50,000 just for participating and saying the famous line. Notably, this tradition, unfortunately, hit some bumps during the COVID-19 pandemic, especially during the 2020 Super Bowl, resulting in Tampa Bay Buccaneers players Tom Brady and Rob Gronkowski missing what could have been their chance to visit the park, as the venue was closed at the time.
This tradition continues to live on, and each year, fans eagerly anticipate which player will utter those iconic words and treasure the memories made at Disney World. It creates moments of joy, celebration, and nostalgia, not just for the players but for millions of fans who revel in the connections among sports, success, and some of the happiest places on earth.