Subway is stepping up its game with the introduction of its first-ever flavor, 'Menta Mayo Sauce', launching two new sandwiches on March 12, 2025. These limited-time offerings, 'Ebi Menta Mayo Tama' and 'Pork Menta Mayo Tama', are set to tantalize taste buds with their unique ingredients and flavors.
The Menta Mayo sauce stands out as it is made using Hokkaido-produced cod roe, offering consumers the chance to experience the bold essence of Mentaiko like never before. Known for its distinctive taste, this sauce aims to provide maximum umami flavor and elevates the overall sandwich experience.
Focusing on the 'Pork Menta Mayo Tama', the star ingredient is Ago meat, celebrated for its ideal balance of lean and fatty portions. The preparation method also adds to the quality; the pork is subjected to slow cooking through steaming before it undergoes grilling, which ensures it turns out juicy on the inside and crispy on the outside. The combination of the rich and spicy Menta Mayo sauce with this perfectly cooked meat creates what has been described as "a match made in heaven."
On the other hand, 'Ebi Menta Mayo Tama' features succulent shrimp paired with the same celebrated sauce. This sandwich promises to be both delicious and visually appealing, as it combines the pink Menta Mayo with the vibrant yellow of egg salad. A company spokesperson remarked, "The pink Menta Mayo and yellow egg make for not just tasty, but also visually pleasing spring-colored sandwiches. We encourage everyone to try them!"
Adding to the launch of the sandwiches is the 'Menta Mayo Dip', which complements the sandwiches perfectly and fits well within the promotion of these unique flavors.
Pricing for the new items has been set at 590 yen (tax included) for the 'Ebi Menta Mayo Tama', 630 yen for the 'Pork Menta Mayo Tama', and just 100 yen for the 'Menta Mayo Dip'. This pricing strategy aims to attract customers eager to experiment with these new flavors at reasonable rates.
With the addition of these enticing sandwich options, Subway, under the management of WATAMI FAST CASUAL MANAGEMENT located in Tokyo, is not just offering food but is creating experiences centered around culinary exploration. The company aims to engage customers' palates with sophisticated flavors, making their mark as innovative leaders in the fast-casual segment.
The anticipated launch on March 12 is driving excitement for customers and promoting the concept of unique flavors through the use of quality local ingredients. The introduction of 'Menta Mayo Sauce' aligns perfectly with Subway's vision of providing fresh, innovative fare to its clientele. Fans of Subway will want to mark their calendars, as this is not just another sandwich—it's the beginning of a flavorful revolution.