From March 20 to April 13, 2025, Stella Obasan's Cookie will celebrate the 117th birthday of its namesake, Stella Obasan, by hosting the "Stella Obasan Birthday Festival". This vibrant event promises to engage cookie lovers with various special offerings and enjoyable activities at 69 participating stores nationwide.
Stella Obasan, born on April 13, 1908, in Pennsylvania's Dutch Country, is remembered as the inspiration behind the popular cookie brand. This birthday festival not only acknowledges her legacy but also emphasizes the brand's commitment to spreading joy through the simple act of baking. "The most important thing when making cookies and cakes is not the oven temperature, but the spirit of wanting to create something special for someone else," said representatives of Stella's brand, highlighting the altruistic philosophy she embodied.
During the festival, customers who purchase 1,500 yen or more (including tax) of cookies sold by weight will receive a special novelty keychain shaped like the beloved chocolate chip cookie. The keychain will be available at all participating stores and is expected to become a cherished keepsake among fans.
On April 13, the actual birthday of Stella Obasan, the brand will feature even more exciting offers. For this one day, customers can buy 17 cookies sold by weight for just 1,000 yen (tax included), providing substantial savings for devoted fans. Typically, customers pay approximately 660 yen for only 10 cookies, making this special event even more enticing.
But that's not all. The festival also brings forth several engaging campaigns on social media platforms, particularly X (formerly Twitter) and Instagram. The hashtag #StellaObasanJaneYo! contest invites fans to share their pictures possibly resembling Stella Obasan, with prizes including cookies and other fun giveaways.
On Instagram, the "Cookie Gift Present Campaign" will also provide fans with opportunities to win cookie gifts. Participations will start from April 1, 2025, and the first 1,000 customers will receive digital coupons allowing them to swap their purchase for one free cookie. Participants can enter daily for the chance to win instant prizes throughout the festival, adding yet another layer of excitement to the celebration.
Stella Obasan's Cookie, owned by the Morinaga confectionery group, is dedicated to delivering the taste and nostalgia of homemade American country-style baked goods. The store offers approximately 15 different cookie varieties baked fresh each day from nearly 100 traditional recipes. Customers can enjoy the rich flavors and unique textures of cookies made with care and love, curated with premium ingredients.
With events such as these, Stella Obasan's Cookie aims to create lasting connections with its customers, fostering not just transactions but memories and experiences as well. "Through this birthday festival, we want to express our gratitude to our customers and work toward cultivating new brand ambassadors who can appreciate the true essence of homemade cookies," stated company executives.
Stella Obasan's legacy lives on through these celebrations and the joy her cookies bring to fans across the nation. By honoring her memory and sharing her philosophy of kindness and togetherness, Stella Obasan's Cookie continues to thrive as more than just a bakery—it is truly part of the fabric of customers' lives.
For more details about the festival and upcoming events, interested parties can visit the official Stella Obasan's Cookie website. With exciting offers, engaging contests, and the spirit of community, the "Stella Obasan Birthday Festival" stands as not just a retail event but as a heartfelt celebration of affection shared through the medium of cookies. Mark the dates on your calendars, and get ready to enjoy the sweet delights prepared just for you!