Popular Japanese group Snow Man has officially launched its collaboration with Puma Japan through the "UNSTOPPABLE" campaign, which kicked off on April 22, 2025. The campaign aims to inspire individuals to keep moving forward while enjoying every situation, showcasing Snow Man in a vibrant visual and a dynamic promotional video.
The visuals and movie, released at various product outlets and on special promotional sites, depict Snow Man members wearing Puma's latest shoe models, the "HYPNOTIC 2K2" and "SOFTRIDE EXO NU." Set against the backdrop of a futuristic planet, the members are seen traveling together on a hover track, embodying the campaign’s ethos of perseverance and enjoyment.
The filming of the promotional material took place in a lively and carefree atmosphere, with the members rhythmically moving to the music and dancing naturally. Tatsuya Fukazawa, one of the group members, expressed his excitement about the experience, stating, "I had a lot of fun filming with all the Snow Man members. Also, in the near-future world of retro SF, the video conveys a sense of speed and a fun atmosphere." His enthusiasm reflects the group's camaraderie and the enjoyable environment during the shoot.
In line with the campaign's theme, Daisuke Sakuma shared his passion for animals, saying, "I love animals, so I can't stop talking about animals. I'm especially happy that Puma's logo is an animal, and I'm very happy to be involved with such a familiar brand." His remarks highlight the personal connection he feels with the brand, making the collaboration even more meaningful.
As the group celebrates its fifth anniversary since debuting, Hikaru Iwamoto emphasized the importance of continuous improvement and training. He remarked, "I am working hard on running and training every day, so my range of performance will expand, and I will be able to make all the fans happier. I want to continue to hone myself and keep running so that I can take on even higher levels." This determination resonates with fans, who appreciate the dedication and growth of the group.
To further engage fans, Puma Japan has announced a novelty campaign running concurrently with the "UNSTOPPABLE" campaign. Customers who purchase the featured products during the campaign period will receive a limited-edition "PUMA with Snow Man original ticket holder." This promotional item is available at select locations, including the Puma Store in Harajuku Cat Street, the official Puma online store, the PUMA app, and ABC-MART stores nationwide.
The new shoe models, priced at 9,790 yen for the "HYPNOTIC 2K2" and 9,350 yen each for the "SOFTRIDE EXO NU," are designed to offer both style and comfort, making them ideal for fans and fashion enthusiasts alike. The campaign's visuals combine retro science fiction elements with modern fashion, creating a bright and refreshing aesthetic that perfectly showcases each member's unique personality.
As the campaign gains momentum, fans eagerly anticipate the opportunity to connect with Snow Man through this exciting collaboration with Puma. The engaging visuals and heartfelt messages from the members serve to inspire individuals to embrace their passions and keep moving forward, regardless of the challenges they may face.
Overall, the "UNSTOPPABLE" campaign not only highlights the fashionable appeal of Puma's new shoe line but also reinforces the positive message of perseverance and enjoyment that Snow Man embodies. With their infectious energy and dedication, Snow Man continues to captivate audiences, encouraging everyone to find joy in their journey.
