Consumers across the UK are bracing for significant financial impacts as inflation continues to drive up costs, particularly as the season of annual price hikes approaches this April. Amidst this backdrop, Sky has announced reductions on some of its most popular broadband and TV packages, seeking to provide some relief as household bills are set to rise.
Starting from April 2025, Sky's TV and broadband packages will see increases averaging 6.2%. Devesh Raj, Chief Operating Officer of Sky, addressed these adjustments during recent communications, stating, "From April, our TV and broadband packages will increase by an average of 6.2%, which is either in line with or lower than other providers." He emphasized the company's longstanding adherence to fair pricing policies, adding, "Over the last four years, our prices have broadly increased in line with inflation, reflecting our commitment to fair and transparent pricing." Raj also mentioned, "We will be reaching out to every customer impacted in the coming weeks, to provide clarity about how their products and services will be affected." This pricing move is part of Sky’s broad strategy to maintain customer satisfaction, even as many utility sectors undergo similar adjustments.
To counterbalance these increases, Sky has introduced significant discounts on its broadband offerings. Its Full Fibre 75 broadband plan is now available for £25 per month, down from £27, which translates to total savings of £48 across the contract’s duration. This service provides average speeds of 75Mbps, catering to the growing demands of modern households for reliable internet connectivity.
Alongside the Full Fibre 75 plan, Sky also offers faster broadband options with speeds ranging from 100Mbps to 300Mbps, priced between £27 and £29 per month. These options reflect Sky's effort to compete aggressively as inflation pressures consumers to seek the best value. They are also implementing the One Touch Switch scheme, which streamlines the process for customers to change providers without the hassle of contacting their current service. Information from Birmingham Live indicates this is one of several strategies Sky is utilizing to attract new subscribers.
While customer service evaluations indicate positive trends for Sky—with some acknowledging improvements compared to competitors—a few have expressed concerns about service speed. One former BT customer praised the seamless transition to Sky, stating, "We moved over from BT to Sky three months ago. The move was made seamless and well managed." Yet, another customer noted, "We do have speed slower than promised but it's working well as we can't get other services at this location."
Further enhancing its offerings, Sky has revamped its TV bundles. The £35 Essential TV and Full Fibre 150 broadband deal now includes hundreds of TV channels and added subscriptions to popular services like Netflix and Discovery+. This move places them directly before competitors, particularly Virgin Media, which has recently introduced its M125 Fibre Broadband plan starting at £23.99 per month for average speeds of 132Mbps. Virgin has fixed its prices for the current year but has planned for extra charges, announcing increases for customers from April 2026.
Meanwhile, Sky has launched the Sky Glass Gen 2 TVs, enhancing its product lineup with upgraded technology. On March 18, 2025, the company touted newly discounted pricing for the Sky Ultimate TV package, reducing the monthly cost from £28 to £22, resulting in total savings of £144 over the standard two-year contract. Also, new customers opting for the flexible rolling TV option can enjoy access to channels for £25 per month, down from the previous £31.
The Sky Glass Gen 2 boasts impressive features like Quantum Dot 4K HDR display technology and integrated Dolby Atmos sound systems—all aimed at providing customers with superior viewing experiences. Despite these improvements, some critiques surfaced, particularly around Sky's choice to utilize Quantum Dot instead of the more desirable OLED screens, which some viewers feel offer richer picture quality.
For those interested, Sky’s Essential TV plan is another affordable option priced at £15 per month for two years, allowing access to 100 channels, including popular ones like Sky Atlantic and Discovery+. For more premium content, including 40 additional channels, the Sky Ultimate TV plan provides substantial offerings for avid viewers.
The competitive response to Sky's recent pricing maneuvers and product launches is palpable, particularly from Virgin Media, which has adjusted its Bigger Combo Bundle to capture more customers at the lower price of £34.99 per month, inclusive of M350 broadband and over 200 TV channels.
Reviewing the variety of broadband and TV services available, potential customers are encouraged to assess their specific needs and investigate coverage availability per provider. Considering the fluctuative nature of broadband speeds by location is also wise, as is checking customer feedback to inform decisions.
Altogether, Sky’s recent price reductions and service offerings demonstrate its commitment to accommodating customers amid rising inflation across the country. With these strategic discounts and product upgrades, shoppers have new opportunities to navigate expenses as they make decisions about broadband and television services.
