Sho Aiba, the 42-year-old member of the popular Japanese group Arashi, is stepping confidently onto the stage of television entertainment as he takes over the representative role at STARTO ENTERTAINMENT. Following the illustrious path paved by predecessors Noriyuki Higashiyama (58) and Yoshihiko Inohara (48), Aiba is set to strengthen ties with TV-Asahi, hinting at exciting developments for fans and viewers alike.
Aiba has established himself as a prominent figure on the network, having starred as the lead actor in five different dramas. Specifically, his predecessors, Higashiyama’s 'Criminal Seven' series aired from 2015 until its conclusion in 2023, and the 'Tokuso 9' series, which featured the performances of Kiyohiko Ibahara, is slated to close its chapters this coming April 2025. With major projects concluding, Aiba stepping up as the new face of STARTO ENTERTAINMENT signals both continuity and transformation for the network.
This summer, Aiba will headline the drama 'Daitsuiseki ~Keishicho SSBCC Tokubetsu (provisional)', set for airing in July 2025. A significant aspect of the show is the Investigative Support Analysis Center (SSBCC), which focuses on advanced analysis using surveillance cameras and telecommunications. This will mark Aiba's return to police-themed dramas—a genre he last explored back in 2012 with 'Mitsumeko Holmes no Suiri' on Nippon TV.
A notable aspect of Aiba’s engagement with TV-Asahi includes the long-running variety show 'Aiba Manabu', which is entering its 13th year as of April 2025. This history reflects Aiba's rapport with the network, indicating solidified relations as he prepares to deliver quality programming.
According to TV-Asahi insiders, "Mr. Aiba's sixth leading drama on TV asahi is scheduled to broadcast during the July quarter, and expectations are high for this to exceed past performances." The network hopes to secure even greater viewer support with this next effort.
Aiba’s involvement extends beyond just acting and hosting; it also encompasses fostering camaraderie backstage. He is known for visiting younger artists participating in music programs when recording his own shows, emphasizing the mentorship and community spirit cultivated at TV-Asahi.
One source stated, "When there are recordings, Aiba approaches the younger generation, casually chatting and encouraging them, fostering friendship. With the desired revival of Arashi, it’s likely TV-Asahi will continue to hold onto Aiba for the foreseeable future." This degree of engagement not only showcases Aiba’s commitment to the network but also enhances the collaborative atmosphere within the entertainment sector.
The potential for Aiba to become the face of flagship dramas imbues the industry with anticipation. Having established himself as both a reliable actor and host, expectations soar for his upcoming projects and performances. This shift signals to fans and producers alike the enduring influence and excitement Aiba brings to Japanese television.
With the departure of familiar faces like Higashiyama and Ibahara, Aiba appears poised to capture the spotlight, delivering engaging narratives and performances. His role not only signifies the continuity of talent but also opens the door for future creations and stories at TV-Asahi. Given the strong foundation established by the long-established partnerships history and Aiba’s rising actions, it is evident there will be much to look forward to as he welcomes this substantial responsibility onto his plate.
With the dynamics within the entertainment industry marking several evolutions, Aiba’s leadership will likely resonate strongly with audiences familiar with his work and those yet to experience the captivating stories and performances he will spearhead. The entertainment world watches, eager for the arrival of Aiba's next chapter and the tales yet to be told.