Samsung TV Plus has officially claimed the title of the top provider of free, ad-supported TV (FAST) channels in the United States, boasting nearly 700 channels now streaming. This impressive milestone reinforces Samsung's longstanding position as a major player in the FAST marketplace, capitalizing on its status as the world’s leading maker of smart TVs. With this expansion, Samsung continues to set the industry benchmark for FAST services.
The service, which has been evolving for nearly a decade, now features a curated lineup that includes more than 100 exclusive channels. These channels cover a wide range of categories, including live sports, music, content for children, Spanish-language programming, K-content, award-winning films, and popular TV shows. Additionally, Samsung TV Plus provides comprehensive local news coverage across 114 designated market areas (DMAs), ensuring audiences remain informed.
In a recent announcement on April 17, 2025, Samsung TV Plus revealed that it had reached a significant milestone of 88 million monthly active users in 2024. This growth has continued into 2025, with engagement in the first quarter surging by over 30% year-over-year. This spike in engagement can be attributed to a strategic increase in the number of shows and movies available on the platform, which has grown by an impressive 70%. This expansion has resulted in a staggering 177% year-over-year increase in hours viewed.
Salek Brodsky, Senior Vice President and General Manager of Samsung TV Plus, commented on the service's evolution, stating, "With Samsung TV Plus, we’ve transformed what streaming can be by offering premium, personalized entertainment at a scale no other FAST service can match." He emphasized that the company is committed to delivering even more high-quality content, richer viewing experiences, and a greater variety of programming in the year ahead.
Samsung TV Plus is not just about quantity; it is also about quality and accessibility. The platform has formed partnerships with major studios and media companies, including Disney, Lionsgate, Paramount, A&E, NBC, and MLB. These collaborations have enriched the content library, bringing tens of thousands of hours of entertainment to viewers. As a result, the service has become a favorite among key demographics, including Gen Z, Millennials, Gen X, and the coveted 18-49 age group.
The FAST landscape is becoming increasingly competitive, with other players like Vizio, LG, TCL, Roku, and Amazon also vying for market share. However, Samsung TV Plus has managed to maintain its lead by offering a comprehensive and engaging viewing experience. The service's ability to drive audience engagement is evident in its robust content offerings, which resonate well with both brands and content producers looking to connect with audiences effectively.
Samsung's innovative ad solutions allow brands to capitalize on high-impact moments throughout the consumer journey. According to Michael Scott, Vice President and Head of Ad Sales and Operations for Samsung Ads, "Samsung TV Plus’ robust content offering delivers even more opportunities for advertisers to reach their most desirable audiences by powering our AI-driven contextual offering." This integration of advertising and content has created a unique environment where brands can engage with viewers in relevant and brand-safe settings.
As the number one streaming app on Samsung devices, Samsung TV Plus is uniquely positioned to enrich the experience for advertisers, content creators, and viewers alike. The company is focused on building upon its success in 2025 by continuing to provide high-quality content, intuitive user experiences, and innovative ways for audiences to discover and enjoy streaming.
Despite concerns among industry veterans about potential saturation in the FAST market, the ongoing trend of cord-cutting continues to bolster the growth of FAST services like Samsung TV Plus. As traditional pay-TV subscriptions decline, FAST has become an increasingly vital part of the television ecosystem, offering viewers a diverse array of programming without the burden of subscription fees.
In summary, Samsung TV Plus's recent accomplishments highlight its commitment to transforming the streaming landscape. With nearly 700 channels in the U.S., a growing library of shows and movies, and a strong focus on audience engagement, Samsung TV Plus is poised to lead the FAST market well into the future. As the service prepares for the upcoming IAB NewFronts in New York from May 5 to 8, 2025, it will undoubtedly showcase its innovative approach to advertising and content delivery, setting the stage for even greater achievements ahead.
