Samsung is making significant strides to integrate the Vietnamese language within its technology, particularly with the introduction of its AI assistant, Galaxy AI. The South Korean tech giant, which has deep roots and extensive operations across Vietnam, aims to not only capitalize on the growing smartphone market but to also honor the rich culture and identity of its local consumers.
For years, Samsung has established itself as a formidable presence within Vietnam, operating numerous electronics manufacturing plants and hiring tens of thousands of local workers. This investment has boosted the country's economy and enhanced its export capabilities. The company's commitment has recently extended to fostering digital transformation initiatives, underlining its respect for the Vietnamese language as fundamental to national identity.
During discussions with Vietnamese media leaders in 2024, Samsung executives emphasized their recognition of the Vietnamese language as a priority for its AI advancements. By embedding Vietnamese as one of the foundational languages for Galaxy AI, the company signals its intent to build genuine rapport with local consumers. Such efforts reflect not just business acumen but also an appreciation for the culture and traditions associated with the Vietnamese language.
The need for effective local language processing is increasingly evident as users expect to interact with technology more naturally—without reverting to English or awkward command phrases. Interestingly, the global AI market has various models finely tuned to languages like English, Mandarin, and Spanish, yet Vietnamese has often been overlooked, typically regarded as merely acceptable.
To ameliorate this gap, Samsung has invested resources to develop “Galaxy AI for Vietnamese.” This initiative involves collaborating with local engineers and linguists, thereby ensuring authenticity and cultural relevance. The first notable outcomes of these efforts were unveiled with the release of the Galaxy S24 Series, with enhancements continuing to improve human-like interaction with the subsequent Galaxy S25 Series.
The Galaxy S25 Series not only features hardware innovations but also places the Vietnamese language front and center through its AI. Users can schedule tasks, set alarms, and inquire about various subjects using everyday Vietnamese phrases. This adaptability encompasses regional dialects, slang, and contextual nuances, providing feedback aligned closely with users' expectations.
Alongside Samsung's initiatives, tech company Apple is also entering the Vietnamese language market. Users of the iOS 18.4 beta version can now interact with Siri using Vietnamese, albeit with limited capabilities. Users are encouraged to register for this beta trial, through which they can issue verbal commands without needing to touch their devices—ideal for those opting for voice control.
Apple has previously indicated its intention to bolster Siri's language options, with full accessibility anticipated around March 2025. While the current iteration allows for basic commands, users must pronounce certain sentences for the system to recognize their voices effectively, indicating there is still work to be done to achieve seamless integration.
Adding to the discourse on Vietnamese language preservation, recent competitions held abroad are shining light on Vietnamese linguistic enthusiasm. A notable event, the "Em Yêu Tiếng Việt" contest, recently took place in Savannakhet, Laos, attracting over 200 students. Organized by the Vietnamese Consulate General and the local Vietnam-Laos Friendship School, the contest offered students the chance to engage with their language peers and showcase their communication abilities.
On the educational front, universities are also taking steps to promote Vietnamese. A Vietnamese-language proficiency test hosted at Osaka University serves to standardize language education among enthusiasts and professionals. Similarly, Srinakharinwirot University in Thailand recently held its first Vietnamese speaking competition, reflecting the increasing global interest and appreciation for the language.
These initiatives not only create avenues for learning but also act as cultural bridges, fostering connections between Vietnamese speakers across regions. They highlight the significance of the Vietnamese language for identity preservation amid globalization and technology-driven communication trends.
Samsung’s decisive move to localize AI technology for Vietnamese speakers is a pivotal milestone. It is more than just enhancing user experience—it symbolizes the reclamation and elevation of the language, potentially inspiring younger generations to embrace their linguistic heritage. Coupled with Apple's advancements, these efforts indicate technological stakeholders' recognition of ethnic languages' importance.
While significant progress has been made, the road to fully realizing Vietnamese functionality within AI systems remains arduous. Continuous feedback from users will be integral for Samsung and other tech enterprises as they navigate the delicate balance between cutting-edge engineering and cultural resonance. Recognizing and respecting the intricacies of the Vietnamese language could lead to broader accessibility within digital landscapes, helping to uplift and empower the community at large.