On May 5, 2025, the team behind the beloved morning show Salut Bonjour officially inaugurated their new workspace, marking a significant milestone after 38 years at their previous location. The event was celebrated with a grand ribbon-cutting ceremony, where the show's host, Eve-Marie Lortie, wielded gigantic scissors to cut a long red ribbon, a symbolic gesture heralding a fresh start filled with enthusiasm and renewal.
The new studio is now situated on Frontenac Street in Montreal, sharing its space with other prominent Quebecor Media entities, including Le Journal de Montréal, QUB radio, and TVA Nouvelles. This move represents a modernization of the set, transitioning from the old decor to a more contemporary and vibrant atmosphere designed to enhance viewer engagement.
Eve-Marie Lortie expressed her excitement about the new setup, stating, "It’s new, but the essential thing is that the people who accompany you, the smiles of the morning, have followed in the moving trucks." Her sentiment reflects the camaraderie that has defined the show over the years, even as the physical environment has changed.
As the first episode in the new studio aired, viewers were treated to a brighter and more inviting space. Lortie's co-hosts joined her, bringing their signature energy and warmth to the broadcast. The studio's modern design aims to create a more welcoming environment for both the crew and the audience, promising engaging television moments ahead.
Despite the excitement, some fans expressed concerns about the new studio's lack of windows, with one viewer humorously likening it to being in a basement. Nevertheless, the overall reception has been positive, with many praising the aesthetic upgrades and the fresh vibe of the show.
Meanwhile, the inauguration of Salut Bonjour coincided with the official opening of the new studios for TVA and LCN, located at the same address on Frontenac Street. This centralization brings together all of Quebecor Media's news-related forces, including the Bureau d’enquête, J.E, TVA Publications, and NumériQ, which manages the group's online platforms.
The event was marked by a palpable sense of excitement among the staff and management. Pierre-Olivier Zappa, the head anchor, welcomed viewers to their new "home," emphasizing the familial bond that Quebecor Media shares with its audience. He noted that the new facilities are equipped with state-of-the-art technology, enhancing the quality of news broadcasts and productions across the board.
President and CEO of Quebecor, Pierre Karl Péladeau, highlighted the importance of this move, stating that the consolidation of the media teams is centered around delivering quality information to the public. "The common thread is information," he remarked, underscoring the commitment to journalistic integrity and excellence.
In addition to the new studios, the move marks a significant shift in the history of TVA, as they leave behind their previous location at 1600 Boulevard de Maisonneuve Est. Future plans for the old building include potential transformation into social housing as part of a larger real estate development project.
For the Salut Bonjour team, the transition represents not just a physical relocation but a rejuvenation of their mission to inform and entertain Quebec viewers. The new studio is designed to foster a more collaborative environment, with shared spaces that encourage interaction among various media teams.
As the show continues its tradition of delivering morning news and entertainment, viewers can expect more engaging content and a dynamic presentation style that reflects the modernized studio environment. The excitement surrounding the new studio is palpable, and fans are eager to see how the changes will enhance their daily viewing experience.
The inaugural broadcast from the new studio received positive feedback, with many viewers expressing their appreciation for the fresh look and feel of the show. Social media platforms were abuzz with comments about the new decor, with fans sharing their thoughts on the design while also noting the importance of maintaining the show's familiar charm.
As Salut Bonjour embarks on this new chapter, the team remains committed to providing quality programming that resonates with their audience. The transition to the new studio not only signifies a physical change but also reflects a broader evolution in how news and entertainment are presented in the digital age.
In conclusion, the move to the new studios at 4545 Frontenac Street is a significant milestone for Salut Bonjour and Quebecor Media. With modern facilities, a renewed focus on viewer engagement, and a commitment to quality journalism, the future looks bright for this iconic morning show.
