Rolex has officially launched the Oyster Perpetual Land-Dweller, a modern interpretation of the Oysterquartz in mechanical form, at the prestigious Watches and Wonders event. This new timepiece represents a significant leap in Rolex's craftsmanship, blending cutting-edge technology with a bold aesthetic that is sure to capture the attention of watch enthusiasts and collectors alike.
Available in two sizes, the Land-Dweller comes in 36 mm (crafted in 18K Everose gold) and 40 mm case sizes (made from Oystersteel, 18K white gold, and 950 platinum). This watch is not just another addition to the Rolex lineup; it's a culmination of over five years of meticulous design and engineering, a process that Rolex has perfected over its storied history.
At the heart of this innovative watch lies the caliber 7135 movement, a high-frequency mechanism that beats at 5 Hz, allowing for precision to one-tenth of a second—an impressive feat in the world of horology. This movement is the subject of 32 patent applications, with 18 exclusive to the watch and 16 dedicated to its revolutionary mechanics. The power reserve extends to approximately 66 hours, ensuring that the Land-Dweller is as reliable as it is stylish.
Rolex has also introduced the Dynapulse Escapement, a state-of-the-art oscillator that significantly enhances the efficiency of energy transfer from the barrel to the oscillator. This new escapement architecture reduces energy consumption, allowing for a remarkable balance of performance and longevity. As described by Rolex, “For the highly energy-efficient Dynapulse escapement – the first component of the regulating system – seven patent applications were filed.”
The Land-Dweller is housed in an Oyster case that guarantees water resistance to a depth of 100 meters. The watch features a refined aesthetic with a fluted bezel and an intricate honeycomb dial motif, reminiscent of Audemars Piguet’s Grande Tapisserie design. The dial is available in various finishes, including an intense white with a fine satin finish and an ice blue variant that showcases Rolex's commitment to high craftsmanship.
Rolex has redefined its iconic Jubilee bracelet with the introduction of the Flat Jubilee. This new design maintains the classic five-piece link structure while incorporating flat, polished center links for a seamless connection to the Oyster case. The bracelet features an alternation of polished and satin finishes, with ceramic inserts to prevent premature wear, underscoring Rolex's dedication to durability and longevity.
In terms of aesthetics, the Land-Dweller is nothing short of stunning. The honeycomb pattern on the dial is achieved through a femtosecond laser cutting process, ensuring precision and detail that is visually striking. The hour markers, which extend the full length of the components, utilize a new luminescent material that enhances visibility in low-light conditions. The distinctive hands are also coated with this luminescent material, ensuring clarity at all times.
The Land-Dweller is offered in three distinct models: the 40 mm Rolesor edition with a fluted bezel and a crisp white honeycomb dial, the 36 mm Everose gold model adorned with diamond-set indices, and a dazzling bezel of trapeze-cut diamonds, and the 40 mm platinum version featuring the signature ice-blue dial.
Rolex's long-standing tradition of excellence is evident in every detail of the Land-Dweller. The watch not only completes a trilogy that includes the Sea-Dweller and Sky-Dweller but also sets a new benchmark for what a luxury watch can embody. As the company states, the Land-Dweller is designed for those who “see opportunity in every moment.”
The retail pricing for the Land-Dweller starts at $14,900 for the Rolesor version and goes up to $88,300 for the Everose gold model with diamond embellishments. The platinum edition is priced at $63,500, reflecting the luxury and craftsmanship that Rolex is known for.
With its combination of high-tech features, elegant design, and robust performance, the Land-Dweller is poised to become a favorite among watch aficionados and a worthy successor to Rolex's legendary collection. Whether for daily wear or special occasions, this timepiece checks all the boxes for those who appreciate both aesthetics and precision.
As the Land-Dweller makes its debut, watch enthusiasts are left wondering what innovations Rolex will unveil next. With a history of pushing boundaries and redefining standards, the future looks bright for this iconic brand.
