The 2025 Coachella Valley Music and Arts Festival is shaping up to be one of the most exciting yet, with the return of two major attractions: the Revolve Festival and Heineken House, both promising unique experiences and stellar musical lineups.
Revolve Festival, which gears up for its eighth year, is set to take over a more than 80,000-square-foot venue in Thermal, California, on Saturday, April 12, 2025, from 2 to 7 p.m. Following last year’s smaller affair at the Parker Palm Springs, this year’s festival has adopted the theme "desert mirage." Revolve expects between 1,200 to 1,500 attendees, reflecting its enduring popularity among festival-goers.
Raissa Gerona, Revolve's chief brand officer, shared her enthusiasm about the event, noting, "Our community continues to validate it’s an experience they crave and want to be part of." With its roots deeply embedded in influencer marketing, Revolve is targeting the next generation of fans, ensuring the festival remains current and appealing.
The lineup for the event is still under wraps, but Revolve aims to impress with its usual mix of DJs and live performances. Past performers have included heavyweights like Post Malone, A$AP Rocky, and SZA. The lineup is expected to be unveiled later this month, enticing close followers of the festival.
Building excitement for the festival, special weekend festivities are planned for influencers and VIPs starting on April 10, 2025, with the kickoff dinner at the Parker Palm Springs’ Mister Parker, hosted by Michael Mente, cofounder and co-CEO of Revolve. This exclusive gathering heightens the festival's allure, combining upscale dining and entertainment.
Stepping up the engagement, this year features additional activities, such as golf outings led by former NBA player Dwyane Wade, along with pool parties hosted by notable personalities such as Kylie Jenner. Gerona described the variety of activations saying, "There are a lot of new ones we’ve never worked with before, launching for the first time on the site, especially on the beauty side." Notably, the return of the swing carousel—a favored photo op for attendees—will again make its appearance after being absent the previous year.
The fashion themes anticipated for the festival include the timeless western wear, complemented by updated bohemian styles and the ever-popular cottagecore aesthetic. Gerona mentioned, “Western is the staple that's always in,” adding insights about trend resurgence, including a more feminine approach to boho. With styles constantly rotating, attendees can expect to see varied expressions of desert-influenced fashion.
Meanwhile, the Heineken House, another marquee feature of the Coachella experience, will also return for both weekends, April 11-13 and April 18-20, 2025. The Heineken House will boast performances by renowned artists including Pusha T and Afrojack, along with other talents across hip-hop, electronic, and alternative genres. The full lineup includes acts such as Lovra, Mexican Institute of Sound, and DJ Premier, among others.
Heineken House is famous for merging live music with beverages, providing attendees with refreshing options as they enjoy performances. Christine Karimi, Director of Partnerships and Consumer Experience at Heineken USA, expressed excitement for the event: “We’re looking forward to continuing to shine a light on beloved artists, leveraging our long-standing platform to drive attention to up-and-coming musicians.” The redesigned space will feature vinyl record elements, creating what they call a “listening bar” atmosphere, making it the perfect oasis on the festival grounds.
With advanced partnerships and innovative activations, both revolutions of the Revolve Festival and Heineken House exemplify the festival's focus on creativity and community engagement. The ranking of both units reflects on how major brands carve out unique experiences distinct to Coachella, enhancing the overall festival experience.
Overall, the return of these two annual highlights strengthens what attendees can expect from the festival, creating opportunities for exciting engagements and unforgettable performances. With anticipation mounting leading up to the event, both Revolve and Heineken House promise not only to deliver stellar lineups but also vibrant experiences catering to music lovers and influencers alike.