RATP Innovates Traveler Information While Honoring Its History

The Régie Autonome des Transports Parisiens (RATP) is stepping into the future by revolutionizing its traveler information systems through innovative design and technology, while still honoring over a century of history. The DesignLab, located in Fontenay-sous-Bois, is at the heart of this evolution, focusing on enhancing the travel experience for millions of commuters.

Under the leadership of CEO Jean Castex, who has made traveler information a central priority, the RATP is committed to ensuring that users are well-informed and engaged at every stage of their journey. Guillaume Gendrillon, a key designer at the RATP, has noted, "Une signalétique réussie est une signalétique qu'on ne perçoit même pas," emphasizing that effective signage seamlessly integrates into user experiences.

Currently, five talented designers are collaborating on projects for future metro lines, such as the MF19 that will service eight lines across Paris. Slated for deployment on line 10 in Fall 2025, this metro line represents a significant technological upgrade. Notably, to prepare for this transition, the DesignLab has created full-scale wooden models of metro cars, incorporating advanced screens for real-time travel updates.

Significant design elements are already underway. The use of the 'Parisine' typography, developed by renowned typographer Jean-François Porchez in 1996, is a prime example. This font, designed for excellent readability from a distance, took twenty years to deploy across the RATP's network. "Pour les JO de Paris, ce sont les codes de la RATP qui ont été repris pour la signalisation statique," notes Jimmy Brun, the RATP's spokesperson, illustrating the impact of their designs not just locally but on a global stage.

The RATP also embraces the rich colors embedded in its history. The blue of Sèvres, which has adorned Parisian street signs since 1844, continues to reflect the identity of the metro and its signage. Gendrillon explained that the consistent use of this color forms an essential part of the commuter experience, helping to maintain familiarity in an ever-changing environment.

However, with innovation comes its share of challenges. The legacy of the RATP includes both triumphant designs and notable failures. For instance, in 2015, the introduction of the Zenway, a large interactive touch screen, was not well-received, marking it as a design misfire. Gendrillon recalls, "L'exemple typique d'une mobilisation d'un grand espace qui ne bénéficie qu'à quelques personnes," speaking about the limitations of such projects to cater to broad audiences.

As technology continues to evolve, so do the needs of travelers. The RATP is not merely preserving its past; it actively engages with user associations to gather feedback on new designs. This collaboration is critical for ensuring that the next generation of travelers finds the information relevant and accessible. "On doit s'adapter aux voyageurs en fonction des pays où on se trouve et aussi des époques," states Brun, underpinning the importance of adaptability in design.

Moving forward, the modernization of the Fontenay-sous-Bois workshops, scheduled from 2023 to 2027, aims to ensure the facility can support the evolving requirements of modern metro and tram technologies. This effort will allow the site to maintain its historical role in the maintenance of metro and tram rolling stock, merging its rich heritage with innovative practices.

The future looks promising as the RATP prepares to roll out new items aimed at enriching the user experience, such as animated screens depicting real-time travel updates on line 10 and improvements to the RER B scheduled for introduction in 2027. As Gendrillon emphasizes, "Il faut rendre le message le plus clair et le plus intelligible possible," indicating that clarity in communication will serve as the guiding principle for all upcoming designs.

In summary, the RATP's DesignLab is not just about creating signs. It is about crafting an entire experience for every passenger who uses the network. With ambitious plans, innovative designs, and a dedication to maintaining the integrity of its history, the RATP is poised to lead the way in public transportation for generations to come.