The Procuraduría Federal del Consumidor (Profeco) has recently conducted extensive research to help Mexican consumers make informed decisions about their purchases of milk, coffee, and gasoline.
Profeco's latest findings reveal which types of milk provide the most vitamins, offering insights on quality and pricing to assist shoppers aiming for the healthiest options. Particularly noteworthy is their identification of the top milk product—Selecto Brand—as the milk variety boasting the highest vitamin A and D contents, both of which are significant for bodily function and growth, especially for children.
According to Iván Escalante, head of Profeco, "La leche que aporta más vitaminas para el cuerpo humano es 'Selecto Brand', ya que tiene un alto índice de vitaminas A y D, esenciales para el cuerpo y el crecimiento de los más pequeños de la casa." This analysis, conducted from January 6 to 10, 2025, concluded with Selecto Brand available for approximately 18.96 pesos per liter at Chedraui supermarkets. For comparison, Lala and Santa Clara brands are also recommended, costing approximately 32.53 and 31.39 pesos, respectively.
But the consumer tips from Profeco don’t stop there. The agency also highlighted the benefits of their recently identified grocery item: Ke! Precio coffee, which offers both quality and affordability. Priced at about 44.90 pesos for 200 grams, this soluble coffee has been recognized for its remarkable characteristics compared to gourmet alternatives, which might cost up to 120 pesos.
Profeco’s report indicates "este producto... contienes menos azúcares que otras opciones del mercado," which translates to fewer sugars than competitors like Jacobs brand. With 0.9% sugar content and higher caffeine levels, this coffee provides consumers with both taste and value.
Transitioning to advice on gasoline purchases, Profeco again steps forward with practical guidance aimed at consumers seeking to optimize their spending. Their experts suggest always asking for fuel by the liter rather than by total price, ensuring accuracy and transparency at the gas station. This small change can significantly improve the consumer's insight and control over their fuel expenses.
One of the most pertinent pieces of advice from Profeco’s gasoline tips is, "La Profeco sugiere a los consumidores solicitar combustible por litros..." This approach prevents any misunderstandings relating to the amount dispensed—as buying by the liter guarantees receiving the exact amount paid for, eliminating potential discrepancies or overcharging.
Additional recommendations include refueling during cooler nighttime hours to reduce evaporation losses and help drivers get the most for their money at the pump. The agency's detailed guides aim to establish best practices, such as cautioning against letting the fuel light come on, which can damage vehicles due to sediment build-up.
These insightful suggestions and findings highlight the importance of making educated choices at the market and wherever consumers spend their hard-earned money.
Such actionable advice not only protects consumer finances but also fosters a culture of responsible purchasing. By choosing products like Selecto Brand milk and Ke! Precio coffee, consumers can enjoy superior quality without stretching their budgets.
Overall, Profeco’s efforts to educate and inform the public demonstrate their commitment to consumer welfare. With these latest reviews and recommendations, it becomes clear: the road to wise consumer choices is paved with knowledge and attention to detail. By incorporating these insights, shoppers can save money and improve their overall quality of life.