Microsoft has opened the doors to its Think Deeper feature, making it available free of charge to all users of Copilot. This significant upgrade marks the introduction of OpenAI's sophisticated o1 reasoning model, previously available only to Copilot Pro and ChatGPT Plus subscribers, now accessible to everyone. With this rollout, Microsoft aims to democratize advanced AI reasoning capabilities, empowering users with tools for tackling complex queries.
The Think Deeper feature allows Copilot to handle more complicated questions, providing nuanced and well-analyzed answers. Users can simply tap the Think Deeper button when entering their prompts, and, after approximately 30 seconds, receive comprehensive responses. Launched initially as part of Copilot Labs, where Microsoft tests experimental features, Think Deeper brings higher-quality responses for various tasks, from coding and STEM-related challenges to practical advice on career planning.
Microsoft AI CEO Mustafa Suleyman announced the expansive rollout on January 30, 2025, heralding the upgrade across multiple social media platforms. He emphasized the accessibility of OpenAI's cutting-edge technologies to all users by stating, “This now gives everyone access to OpenAI’s world-class o1 reasoning model in Copilot, everywhere at no cost. I urge you to give it a try. It’s truly magical.” His excitement about the feature's practical impact is palpable, particularly as it competes with the rising popularity of alternatives like China's DeepSeek-R1.
Previously, the o1 model was reserved for those willing to pay for premium subscriptions, like the $20 monthly Copilot Pro or ChatGPT Plus plans. This shift not only aligns with Microsoft’s strategy to remain competitive but also opens up its advanced reasoning capabilities to millions of new users eager for innovative AI tools. The Think Deeper feature enables Copilot to address complex problems, making it operationally advantageous for tasks requiring logical analysis, such as programming, route planning, or even comparing alternatives.
Examples of the Think Deeper capabilities have already begun to emerge. Users can expect detailed breakdowns for managing career transitions, including educational milestones, resources for job searches, and industry insights. The tool promises to act as both adviser and facilitator, excelling at generating comprehensive project plans and elucidations on various topics, even those involving advanced scientific concepts or coding challenges.
Suleyman promoted its multifaceted uses by sharing personal experimentation with the feature. “I’ve tried this on a few things (fitness routine, big launch coming up), and it’s genuinely so helpful,” he noted, highlighting the user-friendly and practical nature of Think Deeper. Users can leverage the tool to deepen their knowledge on diverse subjects as well, making it ideal for continuous learning.
Nevertheless, the rollout arrives against the backdrop of criticism leveled at Microsoft for the Copilot's perceived degraded user experience since recent updates. Some users have expressed concerns over changes to the AI's operation, with comments like, “It tries to be my friend when I need it to be a tool,” reflecting anxiety over the direction of users’ interactions with AI technology.
These concerns echo the challenges Microsoft faces as it moves forward with its Copilot project, pushing to evolve the tool with innovative features aimed at enhancing user engagement and practicality. Suleyman has shared glimpses of the ambitious roadmap for Copilot, hinting at its evolution toward becoming a virtual companion capable of fostering meaningful connections with users.
Despite the mixed feelings, many anticipate the benefits of the Think Deeper feature as it offers free access to tools once behind paywalls, reaffirming Microsoft’s commitment to providing unparalleled service as competition heats up. "I’m genuinely so excited to our tens of millions of users are all getting this opportunity," Suleyman shared, indicating Microsoft's intention to maintain relevance and engagement within the rapidly changing AI space.
The expansion of the Think Deeper feature signifies not just the provision of advanced AI capabilities but also the strategic importance of accessibility and user-centric design. Microsoft’s decision to allow free access marks it as a formidable player, ready to innovate amid shifting competitive tides. Users across the globe can now explore AI’s potential without financial barriers, encouraging experimentation and creativity across various domains.
With promises of greater capabilities on the horizon, the introduction of Think Deeper serves as both an invitation and challenge to Copilot users. It positions Microsoft at the forefront of AI evolution, inviting exploration and engagement with AI's transformative potential.