Playboi Carti's highly anticipated third studio album, titled I Am Music, finally made its debut on March 14, 2025, following intense speculation and frustration among fans due to its delayed release. Initially slated to drop at midnight ET, excitement turned to confusion as the album didn’t materialize until approximately 8 AM ET. Fans flooded social media, with many expressing their disappointment and disbelief as they were left waiting. Carti himself reacted to the situation, posting on his Instagram account with comments like, "ANY MIN NOW @spotify" and "AINT TAKING SH*T FOR GRANTED WE CAME TOO FAR TO PUMPFAKE."
The long-awaited album features 30 tracks, showcasing collaborations with heavyweights from the hip-hop world. Notable contributions include appearances from Kendrick Lamar, who lends his voice to the tracks "Mojo Jojo," "Backd00r," and "Good Credit." Also featured are Travis Scott, Future, The Weeknd, Skepta, Lil Uzi Vert, and Ty Dolla $ign, among others. Each collaboration adds depth to the project, highlighting Carti's ability to gather elite talent for his music.
The overall concept of I Am Music reflects Carti's innovative approach to hip-hop, described by some as the 'burnt music' sound—a term introduced by his producer Cardo to capture the experimental nature of this album. This approach deviates from his previous works, blending elements of punk rock, trap, and traditional rap to create something unique. Critics have noted the sonic diversity across the 76-minute album as Carti explores various musical territories, with influences stemming from the styles of Three 6 Mafia’s DJ Paul and Juicy J, and even cinematic inspirations from filmmaker John Carpenter.
The album not only signifies Carti's artistic evolution but also pays homage to his previous projects. Returning listeners will find nods to the minimalist style of his self-titled debut mixtape as well as the avant-garde aspects prominent on his project Whole Lotta Red. With this latest project, he has not only retained his raw energy but pushed the limits of contemporary hip-hop.
Carti’s musical evolution has generated much excitement. For those eagerly welcoming the album after years of teasing and delays, I Am Music highlights Carti’s narrative of not only being a figure within the rap genre but claiming his space as its own genre. Addressing his fans, he once expressed, "Every song I’m on is my song," reinforcing his belief about his influence on music today.
While promoting the album's release, Carti announced his upcoming tour alongside The Weeknd, which will commence on May 9, 2025, covering various iconic venues, including MetLife Stadium. This tour will feature stadium shows, signifying Carti's rising status within the music industry. The anticipation surrounding his performances, especially following the album's release, is palpable among fans eager for the live experience.
Playboi Carti has always found ways to captivate his audience, and with this album's release, he preserves this tradition. With both the hype and eventual release of I Am Music, fans have plenty to unpack and explore, ensuring Carti remains at the forefront of their musical conversations. The tracks, featuring high-profile collaborations and innovative sound, promise to resonate long after the concert lights dim and the streaming numbers rise.
Overall, I Am Music is not just another album release; it marks the culmination of Playboi Carti's continuous evolution as an artist. It is his declaration of identity and influence, bringing enthusiasts back to the pulse of contemporary rap and showcasing how he both shapes and responds to the musical narratives of today.