In a groundbreaking move for the celebration of Eid al-Fitr, PT Pintu Kemana Saja (PINTU) has introduced a novel way for users to share Tunjangan Hari Raya (THR) in the form of crypto assets. This innovative feature, known as Send, allows PINTU users to send digital THR alongside personalized greeting cards, all through the convenience of their mobile application.
Iskandar Mohammad, the Head of Product Marketing at PINTU, emphasized the significance of sharing THR during the festive season. He noted, "The moment of sharing THR during Eid al-Fitr is special, which is why we have created a new way to send THR in the form of crypto assets through the Send feature in the PINTU app." This initiative aims to enhance the traditional practice of gift-giving by integrating modern technology.
The Send feature is designed to be user-friendly. To utilize it, PINTU users simply need to open their crypto wallet, select the crypto asset they wish to send as THR, tap the Send feature, and enter the recipient's username. They can also include a personalized greeting card with messages themed around Eid al-Fitr or customized according to their preferences.
As part of its launch, PINTU is offering an enticing incentive for new users. Those who sign up can receive up to Rp300,000 in crypto THR by participating in the Ultimate Trading Quest Trading Hasilin Rezeki (THR) program. This program runs from March 17 to March 31, 2025, and is designed to encourage new users to engage with crypto assets while celebrating the holiday.
Iskandar further elaborated on the importance of this initiative, stating, "This feature and program are designed to make the moment of sharing THR during the holiday more meaningful, while also educating users about the importance of investing." By merging tradition with innovation, PINTU aims to foster a deeper understanding of crypto assets among its users.
The Send feature is exclusive to PINTU users and provides free blockchain transfers, reinforcing the company’s commitment to making crypto accessible to everyone. Iskandar expressed hope that this initiative will not only facilitate the sharing of digital gifts but also promote the adoption of crypto assets in Indonesia. He remarked, "Crypto THR can become a long-term investment gift that has the potential to increase in value over time. We hope this feature can encourage crypto adoption in Indonesia and raise awareness about crypto assets."
Public awareness of crypto assets in Indonesia has been steadily rising. A 2024 survey conducted by Consensys, involving 1,041 respondents aged 18 to 65, revealed that 90% of Indonesians are familiar with crypto assets. However, the survey also highlighted a significant knowledge gap, with 63% of respondents admitting they do not fully understand the concept of cryptocurrency.
This gap presents a challenge for the crypto industry in Indonesia, which is tasked with not only promoting adoption but also ensuring that users are educated about the technology. Iskandar pointed out, "This is a collective challenge for industry players in Indonesia to drive adoption while continuously educating about crypto assets and blockchain. In the future, we will continue to introduce innovative features and educational programs to address various challenges in the domestic crypto industry."
PINTU's initiative to incorporate crypto into the traditional practice of giving THR during Eid al-Fitr is not just a reflection of technological advancement, but also an effort to modernize cultural practices. As the world increasingly embraces digital currencies, PINTU stands at the forefront of this shift, offering users a new way to celebrate and invest simultaneously.
As the Eid holiday approaches, the excitement surrounding PINTU's new feature is palpable. Users are encouraged to explore the app and take advantage of the Ultimate Trading Quest program, which not only enhances the festive spirit but also introduces them to the world of cryptocurrency.
In summary, PINTU's innovative approach to sharing THR through crypto assets highlights a significant trend in the integration of technology with cultural traditions. As more people become aware of and engage with digital currencies, initiatives like these could pave the way for a more financially literate society.
