Hollywood Boulevard was already abuzz with excitement on August 20, 2025, as the Oasis Live ’25 Fan Store opened its doors in Los Angeles, marking the band’s first North American fan shop of their current world tour. For diehard fans of the Britpop legends, it was less a retail experience and more a pilgrimage, with anticipation for Oasis’ upcoming sold-out concerts at the Rose Bowl reaching a fever pitch weeks ahead of the shows.
By sunrise, the line outside the W Hotel—home to the pop-up shop—snaked around the block. Some fans sported vintage Oasis T-shirts, while others planned to assemble their outfits from the exclusive merchandise inside. According to Billboard, the shop’s opening comes ahead of a two-night takeover at the Rose Bowl in Pasadena on September 6-7, the band’s first Los Angeles concerts in 15 years. The pop-up’s Hollywood setting felt intentional, nestled among music landmarks like Amoeba Music, the Capitol Records Building, and just blocks from the Palace (now Avalon), where Oasis performed in 1995.
Inside, the air was thick with nostalgia and joy as Oasis’ greatest hits blasted through the speakers. The store is a treasure trove for fans, offering tour-specific merchandise—T-shirts, jackets, hoodies, stickers, coffee mugs, tote bags, children’s clothing, and the ever-popular bucket hats. Special-edition colored vinyl records, such as mint green copies of Definitely Maybe and burnt yellow pressings of What’s the Story (Morning Glory?), lined the shelves, drawing collectors and first-timers alike. Billy Horn, a fan clutching a white Heathen Chemistry vinyl, told the Los Angeles Times, “Wonderwall was my yearbook quote in high school.”
For many, the highlight was the official Adidas collaboration—a collection of track suits, soccer jerseys, and more. These items were flying off the shelves, with some fans immediately donning their new Oasis Adidas jackets and bucket hats before even reaching the checkout. The collaboration felt especially fitting given the band’s storied, sometimes chaotic, rock-and-roll past. As one fan, Shane Yamada, showed off his Adidas tattoo while shopping for his family, the cross-generational appeal of Oasis was on full display. From toddlers to septuagenarians like Jeff Zoleta’s 78-year-old mother Nila, fans of all ages were eager to take home a piece of the band’s legacy.
Prices for merchandise ranged from $45 to $100, and most shoppers left with armfuls of gear. The shop even offered Oasis onesies for babies, underscoring the band’s broad appeal. Jennifer Wyatt and Joanne Manahan drove up from San Diego, planning to return for both Rose Bowl shows. Wyatt, who grew up on Oasis in the early ’90s, explained, “I thought I had time to see them, and figured they’d be around forever.” Now, with the reunion tour in full swing, she’s finally getting her chance.
But the fan store was more than just a place to shop—it was an immersive Oasis experience. At a photo backdrop emulating the Definitely Maybe album cover, fans could mimic Liam Gallagher’s iconic pose. Digital maps chronicled the band’s history in Los Angeles, highlighting every local show, including their disastrous 1994 debut at Whisky a Go Go. That infamous night saw the band, as Mikeal Maglieri Jr., then-owner of the Whisky, recalled to the Los Angeles Times, “falling apart. They started the wrong song multiple times … one guy was playing one thing while the others were playing something else. … It was definitely a nightmare of a show.”
Despite such rocky beginnings, Oasis went on to fill ever-larger venues in the city, culminating in a final Staples Center show in 2008. The band’s notorious breakup came a year later, on August 28, 2009, when Noel Gallagher walked out after a backstage fight with his brother Liam just outside Paris. For fans like Danny Winebarger, who attended one of the band’s recent Manchester shows and has Rose Bowl tickets, the reunion is nothing short of a dream come true. “I was devastated when they broke up. I thought maybe they would just fight and get back together in a year or two. I didn’t know it was going to take 15 years,” Winebarger said.
The Los Angeles pop-up is just the first of several North American Oasis Live ’25 Fan Stores. According to Billboard, the Toronto shop opened on August 21, New York opens on August 23, and Chicago launches on August 26. Each pop-up precedes the band’s tour stops in those cities: Toronto on August 24-25, Chicago on August 28, East Rutherford, New Jersey on August 31 and September 1, Los Angeles on September 6-7, and Mexico City on September 12-13. The band’s reunion tour itself kicked off on July 4, 2025, at Cardiff’s Principality Stadium, and tickets for the Los Angeles shows sold out within an hour—testament to the enduring passion of Oasis fans.
That passion was palpable in Hollywood, where shoppers buzzed with excitement, some even wearing their new purchases before leaving the store. Roy Kim, a self-described “superfan” who has seen Oasis in concert at least half a dozen times, summed up the band’s appeal: “There’s a timeless quality about their music. It really reaches into the heart of humanity and the human condition. There’s something for everyone.” He also admired the band’s boldness, recalling the announcement of the U.S. tour dates: “America. Oasis is coming. You have one last chance to prove that you loved us all along.” The response was instant, with fans snapping up tickets and flocking to the pop-up as if the band were about to take the stage right there in Hollywood.
As September approaches and the city prepares for the return of Oasis, the fan store is more than just a warm-up act—it’s a celebration decades in the making. For longtime devotees and new fans alike, Oasis’ music and attitude have proven not just resilient, but downright irresistible. If the energy at the Hollywood pop-up is any indication, Los Angeles is ready for a Britpop homecoming like no other.
