Nonghyup Food has officially launched its latest product, "Nonghyup Tongaraedak," made entirely from 100% Shindongjin rice, known for its chewy texture. This new rice cereal product was announced on March 6, 2025, and is bound to catch the interest of consumers who appreciate high-quality food products.
The unique selling point of Nonghyup Tongaraedak lies not just in its ingredient quality, but also its freshness. The rice is milled within 24 hours at the Nonghyup Rice Processing Complex (RPC), ensuring maximum quality and flavor. With its chewy texture achieved by kneading the dough three times, the product offers both taste and nutrition—making it ideal for various culinary applications.
Consumers can purchase Nonghyup Tongaraedak directly through Nonghyup Food's Naver Smart Store. To entice initial buyers, the company is offering a 20% discount on the product until the end of March 2025. This promotion reflects Nonghyup's commitment to making their innovative products accessible to everyone.
According to Lee Bang-hyun, the CEO of Nonghyup Food, "Nonghyup Tongaraedak is a product consumers can easily use for various dishes." His vision is clear: to make this rice product versatile, enabling consumers to incorporate it seamlessly across different culinary styles.
Nonghyup Food has emphasized its commitment to using domestically sourced ingredients, helping to support local agriculture and meet changing consumer trends. With more people leaning toward healthier, locally-sourced products, the launch of Nonghyup Tongaraedak serves as both alignment with consumer interests and support for the country’s farmers.
Overall, the launch of Nonghyup Tongaraedak stands to bring more than just another product to the market; it signifies the embracing of quality ingredients and consumer-friendly options. The combination of freshness, versatility, and local resources underlines Nonghyup Food's initiative to innovate within the food production industry.
With its commitment to high-quality ingredients and production standards, Nonghyup Food is poised to become a key player providing healthy and delicious options for consumers. The introduction of Nonghyup Tongaraedak is just the latest example of their proactive approach, and tables are turning toward these kinds of products.