ANYCOLOR Inc. has officially launched its first permanent retail store, the "Nijisanji Nuistore," in Yokohama Vivre's Tree Village on April 25, 2025. This grand opening marks a significant milestone for the popular VTuber group "Nijisanji," which has been gaining traction in the virtual entertainment scene.
The store features a wide array of plush toy merchandise, including the beloved "Nijipapetto" and "Nijinui" series, appealing to fans who have embraced the growing culture of collecting plush toys associated with their favorite virtual streamers. At the entrance, visitors can find special edition "Nijipapetto" dolls of popular streamers Kaede Higuchi and Tsukino Mito, making the store a must-visit for fans.
In conjunction with the store opening, ANYCOLOR also pre-launched a new portal site called "NIJI×BUDDY," which specializes in plush toys related to the Nijisanji group. This site aims to provide fans with easy access to a variety of merchandise, enhancing their connection with the VTubers they support. The official launch of the NIJI×BUDDY site is expected this fall, and it has already generated excitement among fans.
"NIJI×BUDDY" is designed to be a comprehensive portal for plush toys, featuring popular items such as the small plush "Nijipapetto" and the stylized "Nijinui" series. The site is currently in a preparatory phase, with plans for a full-scale launch later this year. Fans can look forward to more updates and product announcements as the site develops.
The plush toy trend has been on the rise among VTuber enthusiasts, with the phenomenon of "nuiphotography" becoming increasingly popular. This practice involves fans taking their plush toys to various events, travel destinations, and everyday situations, capturing photos to share on social media. This not only serves as a form of expression but also fosters community among fans who share similar interests.
As the popularity of VTubers continues to soar, events catered to these fans have begun to incorporate dedicated photo spots for nuiphotography, further enhancing the experience. The Nijisanji Nuistore and the NIJI×BUDDY site are poised to capitalize on this trend, providing fans with the tools they need to celebrate their favorite characters.
The opening of the Nijisanji Nuistore reflects the company's commitment to expanding its reach in the entertainment industry and catering to the needs of its passionate fanbase. ANYCOLOR, established in May 2017, aims to accelerate the next generation of entertainment through various initiatives, including merchandise sales, digital content, and music production.
With approximately 150 livers affiliated with the Nijisanji project, the company is dedicated to showcasing their unique personalities and talents across platforms like YouTube and social media. The Nijisanji Nuistore is just one of many steps taken by ANYCOLOR to enhance the experience for fans and continue to innovate within the VTuber space.
As the company prepares for the official launch of the NIJI×BUDDY site and expands its product offerings, fans can expect a wealth of new content and merchandise that further deepens their connection with the Nijisanji community. The store and portal site are set to become central hubs for fans looking to engage with their favorite virtual idols.
For those interested in visiting the Nijisanji Nuistore, it is located on the sixth floor of Yokohama Vivre's Tree Village, specifically at 2-15-13 Minamisaiwai, Nishi Ward, Yokohama. The store officially opened its doors at 11:00 AM on April 25, 2025, and is eager to welcome fans and collectors alike.
As the demand for plush toys and related merchandise continues to grow, the Nijisanji Nuistore and the NIJI×BUDDY site are well-positioned to meet the needs of an expanding audience. With a focus on quality products and a commitment to the fan experience, ANYCOLOR is set to make a significant impact in the world of virtual entertainment.
In summary, the launch of the Nijisanji Nuistore and the pre-opening of the NIJI×BUDDY portal site signify a new chapter for ANYCOLOR and the Nijisanji brand. Fans can look forward to more exciting developments in the coming months as the company continues to innovate and connect with its audience.
