Moscow Fashion Week recently showcased a dazzling array of hairstyle trends, with a significant focus on the art of hair styling that transformed the runway. This prestigious event, which took place over six days, saw the brand KEVIN.MURPHY as the official hair stylist, leading a dedicated team of 70 stylists who worked tirelessly to create thousands of stunning hairstyles. Each day featured 15 shows, requiring these professionals to adapt and change models' hairstyles in a matter of minutes, demonstrating both skill and creativity.
The magic of Moscow Fashion Week is not just in the garments but also in the hair that complements them. The KEVIN.MURPHY team shared valuable tips on how to achieve the ideal hair texture using their innovative products. A key recommendation for preparing hair for styling is to use items from the BLOW.DRY line, which includes a nourishing shampoo and conditioner designed to protect hair from thermal damage while providing essential hydration.
This season, femininity took center stage, with fitted silhouettes, lace, and floral prints dominating the collections. These soft, feminine designs were beautifully complemented by hairstyles styled into light waves, large curls, or natural curls. To enhance the airy feel and emphasize the natural texture of hair without overwhelming it with products, stylists suggested using sprays like DOO.OVER or BEDROOM.HAIR. These products help maintain a natural look while adding necessary volume and density.
Another notable trend was the deliberate embrace of casual, tousled hairstyles. This grunge-inspired look, characterized by a slightly messy texture, was achieved using the ANTI.GRAVITY volumizing spray. This product does not weigh hair down, allowing for a light and airy finish, perfect for adding character to the overall look. Stylists also recommended incorporating thin braids or dreadlocks as accents, while products like FREE.HOLD cream and SESSION.SPRAY FLEX provide hold and shine.
One of the standout styles at the recent Moscow Fashion Week was the wet-set hairstyle, which has consistently been a favorite in past seasons. This year, however, the wet look transformed into artistic expressions that not only complemented the outfits but also played a central role in the overall aesthetic. Achieving the wet hair effect can be accomplished with the HAIR.RESORT.SPRAY, which smooths hair texture while allowing for movement, ensuring that hair remains flexible for styling.
KEVIN.MURPHY, the brand behind these innovative hairstyles, was founded by Kevin Murphy in Australia. Known for its commitment to ethical practices and high-quality products, KEVIN.MURPHY has revolutionized hair care and styling, establishing a new aesthetic in the beauty industry. The brand is part of Authentica, a company that has been at the forefront of the beauty industry for 25 years, supporting professional brands and their development.
As we look ahead to future trends, the return of mermaidcore in a darker interpretation is making waves in the beauty scene for 2025. The dark siren makeup trend is anticipated to be one of the most exciting developments in beauty this year, combining elements of punk and the early 2000s. According to Pinterest's forecasts, searches for 'dark siren makeup' surged by an astounding 695% in 2024, indicating a growing fascination with this captivating aesthetic.
The dark siren look moves away from the traditional pastel tones associated with mermaids, instead embracing a mysterious and seductive aura. This makeup style features elongated eyes accentuated by bold eyeliner and eyelid shadows in cold, metallic tones. The skin is kept soft and radiant, highlighted with silver accents, while lips are adorned in deep, enigmatic shades.
To recreate the dark siren look, start with a light, natural base beneath the makeup. Apply matte shadows across the eyelids, following the elongated shape created by the eyeliner. Dark shades such as gray or cool brown, enhanced with sparkles, can create a striking effect. Lips can be highlighted with taupe or dark nude lipstick, complemented by a subtle touch of blush to complete the ensemble.
Accessories play a vital role in this trend, with wet, wavy hair being essential to achieving the desired mermaid aesthetic. This hairstyle not only evokes the image of a siren but also adds a fresh and contemporary twist to the overall look. Nail designs inspired by the sea, featuring colors reminiscent of ocean waves and foam, can further enhance the theme. Additionally, shell earrings or pearl jewelry can beautifully complement the outfit, adding an extra layer of charm.
As the beauty industry continues to evolve, the trends emerging from events like Moscow Fashion Week and the anticipated dark siren makeup reflect a dynamic interplay between creativity and individual expression. With innovative products and techniques, stylists are pushing boundaries, ensuring that both fashion and beauty remain intertwined in captivating and unexpected ways.
