Actress Minami Hamabe and singer Ado have teamed up to create excitement for the latest campaign of the Georgia brand, which officially launched on February 25, 2025. The event took place in Tokyo, where Hamabe, who has already been associated with Georgia as their brand celebrity for the second year, expressed her elation at the partnership with Ado, the newly appointed brand ambassador. "Georgia is like my beloved partner, not just for work but also personally, and this year I feel my love for it has deepened," she said.
During the event, Hamabe delicately unveiled her friendly rapport with Ado, noting how they affectionately address each other. "I call Ado-san 'Don-chan,' and he calls me 'Kacchan.' Though interestingly, there's no 'ka' in my name, but I love being called Kacchan by Don-chan's voice," she remarked, chuckling at the uniqueness of their exchanges.
The atmospheres were filled with genuine warmth as Hamabe recounted how their path crossed. Ado was tasked with performing the theme song for Hamabe’s leading drama, which led to their budding friendship. "Afterward, we continued to stay connected during promotional activities, which was wonderful. It's always special to hear Ado call me by 'Kacchan,'" she added, showcasing her fondness for their interaction.
This season's campaign tagline, "My day starts with Georgia," embodies not only the brand's commitment to quality but also Hamabe and Ado's engaging chemistry. Both artists invite their audience to experience new dimensions through their collaboration, including the web commercials featuring their lively exchanges. Hamabe shared, "I am truly honored to be the ambassador and working side by side with Don-chan. I hope you all take notice of our delightful interactions!"
Ado echoed similar sentiments via video, stating, "It's fantastic to work through Georgia, and I hope everyone enjoys our banter together." With excitement reflected on Hamabe's face, she responded, recalling the familiar feeling, "Hearing Ado call out to me as Kacchan brings back fond memories, and I can't help but smile!"
This collaborative venture reflects both artists' appeal and how their unique friendship might resonate with fans. Their dynamic promises not only to redefine their engagement through the Georgia brand but also to endear themselves to their respective audiences. With this latest partnership, expect to see movements as refreshing and invigorated as the coffee their campaign promotes.
What lies behind the cheerful exchanges between Hamabe and Ado is the promise of intent, sincerity, and the unwavering enthusiasm they carry forward to their work. The Georgia campaign aims to not just promote their product but also build upon the relationships and enjoyable moments enshrined within these interactions. Hamabe optimistically noted how these engagements are exciting and anticipated: "I hope everyone enjoys this new chapter with us at Georgia."
With coffee being more than just a beverage but intertwined with their day-to-day lives and career-driven aspirations, Hamabe and Ado’s collaboration holds the potential to spark refreshing moments, both on-screen and off-screen. Enthusiastic fans are likely to witness more of the charming interaction between these two artists as they continue their work together, solidifying their bond and the Georgia brand's presence within the minds and hearts of everyone.