McDonald's Japan has kicked off 2025 with exciting news: it's officially collaborating with the iconic virtual singer Hatsune Miku for its beloved Shaka Shaka Potato campaign. Starting February 26, fans will have the chance to enjoy two new flavors of this popular menu item, which has long been cherished by many customers.
Introducing the Ume Nori Salt Flavor and the Garlic Black Pepper Mayo Flavor, customers will have the opportunity to enjoy crispy French fries tossed with these unique seasonings. The Ume Nori Salt Flavor proudly features 90% Kishu Nanko plums, delivering the perfect balance of sweet and sour with hints of fragrant seaweed, embodying the freshness of spring. Meanwhile, the Garlic Black Pepper Mayo Flavor promises to excite taste buds with its savory garlic essence, punched up with black pepper and creamy mayo.
This year’s campaign is particularly special as it marks the first-time collaboration between the Shaka Shaka Potato and Hatsune Miku. To add to the excitement, the official McDonald's X account recently teased Miku's involvement by sharing her silhouette, generating buzz with over 290,000 likes. This sneak peek hinted at the virtual singer's signature twin-tailed hairstyle, paired with creative commentary fueling speculations and enthusiasm among fans.
The collaboration will not only feature enticing flavors but also includes TV commercials starring popular actor Sakai Masato, who will be seen enjoying the Shaka Shaka experience. Advertisements will begin airing on February 25, just prior to the flavors’ debut.
Bringing more flair to the promotion, fans can look forward to special videos released to celebrate cat day on February 22, showcasing Miku adorned with cat ears enjoying her Shaka Shaka potatoes. Created by four renowned anime artists, these videos aim to delight and strengthen the connection between fans and both Miku and McDonald's.
The campaign’s social media presence, including postings and contests, ensures it touches vast audiences, engaging both new and loyal customers alike. McDonald’s is known for adapting to societal trends and consumer demands, and this partnership taps directly from the entertainment zeitgeist, potentially driving foot traffic and increasing sales.
Anticipation swells as March 9, dubbed Miku Day, approaches. Fans are left wondering what surprises McDonald's has planned for this day. Additional details about the campaign will be unveiled as the collaboration progresses.
Lastly, McDonald's commitment to customer satisfaction isn't only limited to their menus but extends to adapting to social changes and sustainability efforts. The company strives to deliver taste and joy, reinforcing their role as part of the community.
With innovative flavors combined with the pop culture allure of Hatsune Miku, this Shaka Shaka Potato collaboration is set to capture the hearts of many across Japan.